Google invades desktop with new search tool

Sunday, October 17th, 2004

Venture should give foothold against Microsoft, Yahoo



CREDIT: The Associated Press

The Google Desktop search engine was unveiled at, and marks Google’s latest attempt to become even more indispensable to the millions of people who entrust the company to find virtually anything on the web.

MOUNTAIN VIEW, Calif. — Google Inc. became the first tech heavyweight to tackle the daunting task of uncluttering computers, introducing a program that quickly scours hard drives for documents, e-mails, instant messages and past web searches.

With the free desktop program, Google hopes to build upon the popularity of its leading Internet search engine and become even more indispensable to the millions of people who entrust the Mountain View-based company to find virtually anything online.

The new product, available at, ups the ante in Google’s intensifying battle with software giant Microsoft Corp. and Yahoo Inc., which owns the world’s second most popular search engine.

Google’s desktop invasion heralds a momentous step into a crucial realm — the challenge of managing the infoglut that has accumulated during the past decade as society becomes more tethered to increasingly powerful computers.

“We think of this [program] as the photographic memory of your computer,” said Marissa Mayer, Google’s director of consumer web products. “It’s pretty comprehensive. If there’s anything you once saw on your computer screen, we think you should be able to find it again quickly.”

Although its desktop program can be used exclusively offline to probe hard drives, Google designed it to run in a browser so it will meld with its online search engine. visitors who have the new program installed on their computer will see a “desktop” tab above the search engine toolbar and all their search results will include a section devoted to the hard drive in addition to the web.

The desktop search program could be the bridge to a day when Google begins offering consumers the option of storing some files directly on the company’s own computer servers, said Danny Sullivan, editor of Search Engine Watch.

“It would be the next logical step if this is a success,” he said.

As it is, the desktop search program provides Google with a powerful magnet to lure traffic from its chief online search rivals, Microsoft’s MSN and Yahoo Inc., both of which have been improving their technology.

“Other major search engines will undoubtedly launch similar offerings in the next few months but they will have to match Google’s offering to keep their customers happy or best it to gain new converts,” Forrester Research analyst Charlene Li wrote in a report.

A smattering of lesser-known companies, such as X1 Technologies, already offer desktop search programs. Google is the first company among high-tech’s household names to try to make it easier for people to sift through the information mishmash on computer hard drives. It dispenses with the confinement of Microsoft’s current model of files and folders.

Redmond, Wash.-based Micro-soft has been working on a desktop search program for several years only to be trumped by Google. AOL and another search engine maker, Ask Jeeves, are reportedly close to entering the fray, while Yahoo has discussed the possibility of developing a desktop search program.

Google is betting the program will expand its search engine audience and encourage even more online searches than it already processes — a pattern that would yield more advertising revenue, the company’s main moneymaker.

Leery of raising privacy concerns that have shadowed its recently introduced e-mail service, Google is stressing that the desktop search program doesn’t provide a peephole into the hard drive, even when the product connects with the online search engine.

“It’s totally private,” Mayer said. “Google does not know what happens when the hard drive is searched.”

By default, the program will track performance, bugs and other metrics without recording personal data, the company says.

Pam Dixon, executive director for the World Privacy Forum, said she will withhold judgment until she thoroughly reviews the new program.

“The key question will be if this thing ever phones home to the mother ship.”

Google plans eventually to offer some kind of password-protection to restrict desktop searches for individual users.

© The Vancouver Province 2004

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