Archive for June, 2009

Ottawa’s Zip.ca enters digital rental market

Saturday, June 27th, 2009

Roberto Rocha
Sun

Zip.ca, the mail-order DVD rental service, will go digital by the holidays, letting Canadians watch movies and TV shows on their computers or on special Internet-connected televisions.

The Ottawa-based service will allow customers to buy movies in digital format or watch them once by “streaming” them to a device.

This will make Zip.ca the third provider of downloadable videos in Canada, after Apple’s iTunes video store and Microsoft’s Xbox Live Marketplace Video Store. Bell Canada had an online video store, but it is being shut down.

A spokesperson for Bell said it will focus instead on a website with extra features for its TV subscribers.

Zip.ca CEO Curt Millar said the service should be up for the holiday season.

“Our goal is to give as wide a selection as possible to our members at a nice price point,” he said. What the price will be was not disclosed, but the online service will start as pay-as-you go and evolve to a subscription model.

Zip.ca is the Canadian equivalent of Netflix. Members pick movies they want to watch on a website and the service lends out the DVDs over mail.

In the U.S., Netflix also allows members to watch online movies on a TV set, but it requires a set-top box. Zip.ca is negotiating with electronics companies to allow videos to stream directly to TVs and DVD players.

This will require special Internet-connected televisions equipped with software called CinemaNow. Such TVs do not yet exist in Canada.

“Over the next months, as new TVs are rolled out, we hope they will have this technology,” Millar said.

Given the number of Canadians who watch movies online — legally, that is — this is a risky venture, said Brahm Eiley, president of research firm Convergence Consulting.

“It’s a tiny market here,” he said. “The numbers hardly register.”

While in the U.S., video downloads claim two per cent of the rental market, in Canada it’s less than one per cent, he said. Mail order DVDs, self-service DVD kiosks and downloads represent two per cent of the rental market.

© Copyright (c) The Vancouver Sun

Ottawa’s Zip.ca enters digital rental market

Saturday, June 27th, 2009

Roberto Rocha
Sun

Zip.ca, the mail-order DVD rental service, will go digital by the holidays, letting Canadians watch movies and TV shows on their computers or on special Internet-connected televisions.

The Ottawa-based service will allow customers to buy movies in digital format or watch them once by “streaming” them to a device.

This will make Zip.ca the third provider of downloadable videos in Canada, after Apple’s iTunes video store and Microsoft’s Xbox Live Marketplace Video Store. Bell Canada had an online video store, but it is being shut down.

A spokesperson for Bell said it will focus instead on a website with extra features for its TV subscribers.

Zip.ca CEO Curt Millar said the service should be up for the holiday season.

“Our goal is to give as wide a selection as possible to our members at a nice price point,” he said. What the price will be was not disclosed, but the online service will start as pay-as-you go and evolve to a subscription model.

Zip.ca is the Canadian equivalent of Netflix. Members pick movies they want to watch on a website and the service lends out the DVDs over mail.

In the U.S., Netflix also allows members to watch online movies on a TV set, but it requires a set-top box. Zip.ca is negotiating with electronics companies to allow videos to stream directly to TVs and DVD players.

This will require special Internet-connected televisions equipped with software called CinemaNow. Such TVs do not yet exist in Canada.

“Over the next months, as new TVs are rolled out, we hope they will have this technology,” Millar said.

Given the number of Canadians who watch movies online — legally, that is — this is a risky venture, said Brahm Eiley, president of research firm Convergence Consulting.

“It’s a tiny market here,” he said. “The numbers hardly register.”

While in the U.S., video downloads claim two per cent of the rental market, in Canada it’s less than one per cent, he said. Mail order DVDs, self-service DVD kiosks and downloads represent two per cent of the rental market.

© Copyright (c) The Vancouver Sun

Walton Hotel rises from the ashes

Saturday, June 27th, 2009

Residents now have a safe, clean refuge where they once battled bedbugs, cockroaches and dealers

Pete McMartin
Sun

Rocky Wood, 53, is living back in the same room — only much nicer this time around, where he doesn’t worry about someone breaking in or violence in the hotel. Photograph by: Bill Keay, Vancouver Sun

Some of the new features at the Walton Hotel on East Hastings include super-tough wallboard that is hard to punch through, sturdier fixtures and a better security system. Photograph by: Bill Keay, Vancouver Sun

When Rocky Wood lived in the Walton Hotel before its renovation, he slept with a weapon close at hand — a crowbar, a club, whatever.

His room was at the back of the hotel next to a fire escape. The uninvited would try to use it rather than the front entrance. Break-ins were a constant worry. A crowbar was Rocky’s room insurance.

Theft wasn’t the only problem. The Walton was the usual squalid hell common to the neighbourhood’s old hotels. Its happiest tenants were bedbugs and cockroaches. Flooding was common, and the shared washrooms were filthy, when they worked. Addicts, dealers, prostitutes, the poor and mentally ill — the Walton was populated by the socially marginalized. Rocky, himself an alcoholic, sometimes played his own part in it.

“There were a dozen drug dealers in here,” Rocky said. “Sometimes, I’d work the front desk and somebody would come in and they’d say, ‘Hey, I’ll give you a rock if you let my friends in.’ “

Did he?

“Yes, unfortunately, I hate to admit.”

This week, he moved back into the Walton. He got his old room back. It looks nothing like the one he left. His door is a metal one with a secure lock, rather than the wood one that wouldn’t shut right. The walls are unmarked and painted and clean. There is a stainless steel sink where he can do his dishes, and a mini-fridge. He has new plates, glasses, cutlery, pots and pans, even a new toothbrush and toothpaste — all supplied to him as a starter kit when he moved in. The room smells clean.

“I don’t even recognize the place,” Rocky said. “It’s absolutely beautiful. I have more of a sense of responsibility right now because of it. . . . In my old place, it was so bad I didn’t care about how it looked, but I can’t be doing that here. When I get my stuff stored away, I’ll keep it spotless.

“This has given me a breather.”

Whether it gives Rocky a new direction in life is the question the provincial government and taxpayers hope the Walton will answer.

Far-sighted design

In 2007, the Liberal government, under the aegis of BC Housing, bought 10 Downtown Eastside single-room-occupancy hotels with the aim of renovating them for social housing. Later, the province would buy 13 more SROs in the Downtown Eastside, plus several other hotels in Metro Vancouver and up-country.

The province and the City of Vancouver are also developing six new sites on undeveloped properties in the city for social housing. But newly renovated SROs like the Walton are being developed first to preserve the existing housing stock in the Downtown Eastside and to get accommodation for those who need it in the shortest possible time.

These renovated SROs are a new page in the fight against the cycle of poverty in the Downtown Eastside. It is supportive housing with the idea that to break that cycle, residents must first have a stable, affordable residence in which they can feel safe. The hotels will be managed by staffs who know the problems.

There is also a cost-effectiveness factor to the new housing strategy: that the less time residents spend on the street accessing social services, including police, the less in the long run it will cost taxpayers.

The Walton, with 48 units, is among the first of the SROs to go through a major renovation. It cost $4.6 million, or about $95,000 per unit. It reopened earlier this month. Its bare-bones interior disguises the fact that the results are spectacular.

Its interior design is the most fascinating part of the process that went into the renovation. The Walton is housing for what in any other setting would be considered impossible tenants — those with mental, addictive or socialization problems — and its interior was built to (a) take a beating and (b) keep out the scourge of the Downtown Eastside, namely bedbugs.

The man who oversaw its design was James Weldon of BC Housing, who has the unique title of director of construction innovation. Weldon, a Brit, learned his trade doing difficult renovations on the ancient stock of buildings back home.

What Weldon knew was that not just soundness of construction mattered in a renovation of a place like the Walton, but process. Things had to be done right. Details mattered, even details as mundane as baseboards. And the Walton’s baseboards, which appeared unremarkable, did not betray the fact that they were a marvel of design.

“I was the first person to come in here after the purchase,” Weldon said, “and when we tore off the old baseboards and Gyproc, the walls were filled with bedbugs. Just crawling with them.”

Baseboards, oddly, were a key to the problem.

“In typical renovations,” Weldon says, “they put a rubber baseboard on. And the rubber baseboard is a major problem. It’s real difficult to get a tight fit to the wall. And if you try to spray to kill the bedbugs, the bedbugs go behind the rubber.”

Rubber baseboards, which are cheap, not only fail to act as a prophylactic against the bedbugs, they protect the bedbugs against fumigation. Once the bedbugs get behind the baseboards, Weldon says, they get into the walls, and from there, any renovation being done is wasted.

Under budget, and early

Under Weldon’s direction, when the renovating crew rebuilt the walls, they put in a layer of diatomaceous earth with the insulation. The earth is the microscopic skeletal remains of algae-like plants, which have razor-sharp edges that will slice up the bodies of any bedbugs that do get into the walls. And when the baseboards were reapplied, Weldon had them sealed laterally at four different points where bedbugs might find a seam.

“Basically, there’s no way for the bedbugs to migrate.”

Weldon had other precautions built in against infestation. In the hotel’s basement, he is having a sauna room built — not for the tenants, but for their possessions.

High sustained heat kills bedbugs, and the sauna will be large enough, Weldon said, to accommodate even mattresses.

Weldon made it a tough building. The flooring is a vinyl with a matte finish, and it is a continuous membrane that is wax-free, easily cleaned and, Weldon said, “extremely durable.”

Rather than conventional Gyproc, crews put up a super- tough wallboard that is hard to scar or punch through. It also is mould-resistant, Weldon said, important for tenants who have compromised immune systems.

In the old building, Weldon said, tenants would disconnect the fire alarms because they would go off at the slightest hint of smoke. So Weldon had alarms installed that were less sensitive, and had each alarm wired to a central panel in the manager’s office that shows if the alarm has been disconnected. The panel also shows if there is a fire in an individual room, making it easier and faster for fire crews.

He made sure the fixtures such as hallway light fixtures were sturdier than normal. The stainless steel kitchen sinks he installed in the rooms were $190 models from Ikea fitted with levered faucets that run for only 15 seconds, a precaution against flooding.

(Weldon also had central floor drains installed in the hotel’s common washrooms and kitchens to prevent flooding, a constant hazard in the old hotel. There was so much flooding and leakage that a storefront grocer on the ground floor of the Walton installed a trough in his ceiling, and so much refuse and sewage would collect there he would have to empty it with a mop.)

The door locks operate on a security-card system, much like a conventional hotel. The doors, which are metal, are set in reinforced frames. There are security cameras in the hallways. Access to the hotel’s common areas — a community kitchen, a TV room, a small library and a couple of computer terminals — is through locked doors, and staff must be on hand while tenants use those areas.

When Weldon first inspected the Walton, he found a building in much worse shape than first thought. There was rot in major supporting beams. Mould was everywhere. The roof was a mess. He had to find a process to keep costs down.

“For the scope of the work we did,” Weldon said, “we had a system of sequential tendering that allowed us to get tenders in as the worked progressed. That way, we prevented bids coming in that didn’t deal with unknowns. It’s a common thing in the renovation business that when you have to ask a contractor to, say, put in a different type of screw that you hadn’t expected to use, he charges you five times what the screw’s worth. That’s just the way it is. But this way, by identifying the problems as they came up, and taking a hands-on approach, we could be more cost-efficient.”

It took 13 months. The renovation, Weldon said, came in under budget and several weeks early. The process, and what they learned from the Walton, he said, won’t just be transferred to the other SROs being renovated around the Downtown Eastside, but will be made available to private businesses, too. It could make a difference to how renovations are done here in the future.

Whether it makes a difference in the future of the Rocky Woods of the world remains to be seen.

© Copyright (c) The Vancouver Sun

The family cottage can qualify for renovation tax credits

Friday, June 26th, 2009

Gerald Vander Pyl
Sun

You’ve just bought a recreation property and the house could use some serious updating, or perhaps the family cabin that has been serving you well for many years is starting to show its age.

Whether it is the former or the latter circumstance you find yourself in, it might be time for some renovations, and the timing couldn’t be better, thanks to the Canadian Government’s Home Renovation Tax Credit (HRTC).

Although it has received a lot of publicity, many people don’t realize that the credit can also apply to improvements you make to a vacation home, cabin or cottage. Joanne Gorsalitz, communications manager with the Calgary Tax Services Office, says as long as your recreational property is reserved for personal use and not rented out, it is eligible under the program.

Gorsalitz says the 15-per-cent non-refundable tax credit is available on expenditures of more than $1,000 and up to a maximum of $10,000.

The maximum available tax credit would be $1,350, which is 15 per cent of $9,000, since the first $1,000 is not eligible.

To qualify for the HRTC, the improvements you make to your recreation property must have an enduring nature to them, says Gorsalitz. Some examples of eligible improvements, which can be found on Canada Revenue Agency’s website (cra-arc.gc.ca), include renovating a kitchen, bathroom or basement, new carpet or hardwood floors, septic systems, wells, adding deck or permanent hot tub or installing solar panels.

Examples of ineligible expenses include things such as purchasing new furniture or appliances, cleaning carpets, lawn care, or buying new curtains and drapes. The expenses related to a project can include materials, permits, labour and professional services, fixtures and rentals. However, your own labour cannot be calculated as an expense.

Gorsalitz says the HRTC program covers projects which began, or were entered into contract for, after Jan. 24, and that are completed and paid for before Feb. 1, 2010.

People should keep all the receipts for a project and then report the total on their 2009 personal tax return. A new line will be added to the T1 General Tax Forms and the amount will appear on Schedule 1 as a non-refundable tax credit. More information is available at Canada Revenue Agency’s website.

© Copyright (c) The Vancouver Sun

Nook lives up to its cosy name

Thursday, June 25th, 2009

Simple and delicious homestyle foods help us get through the tough times

Mia Stainsby
Sun

Owner/cook Mike Jeffs of the Nook Restaurant in Vancouver cooks an Italian sausage pizza in a wood stone oven. Nook provides a great neighbourhood place with a laid-back attitude. Photograph by: Stuart Davis, Vancouver Sun

NOOK

Overall: 3 1/2

Food: 3 1/2

Ambience: 3 1/2

Service: 3 1/2

Price: $$

781 Denman St.; 604-568-4554

www.nookrestraurant.ca.

Open Monday to Saturday for dinner; lunch Tuesday to Saturday.

– – –

There’s nothing like hard times to head-butt fine diners into the thrifty category. It’s a good time to shift into a “less is more” lifestyle.

Nook fits that market. Although this little Italian boite on Denman Street just opened a few weeks ago, it feels lived-in and confident. Could it be the straightforward pasta and pizza menu? Or the Neil Young, Talking Heads and Stones making you tap your toes?

“I owned Tapastree for 12 years. I was a little bored,” says owner-chef Mike Jeffs.

“I wanted to cook what I like to eat and cook. That was the inspiration for it.”

Tapastree was one of the first of the non-Spanish tapas restaurants in Vancouver; it’s a couple of blocks away and has had a loyal following for those dozen years.

Other than the pasta and pizza mains, there’s a handful of crostini, antipasto and salad options. Pastas and pizzas are $13 to $15 and there are daily specials chalked on a board.

That’s where I found pizzas with a pinch of intrigue — one with ricotta/roasted garlic/onion/roasted Campari tomatoes and another with pancetta/egg/asparagus.

Jeffs declares he does nothing special in making the pizza dough and uses a recipe that came with the pizza oven, but it’s pretty darn good for “nothing special.” It’s thin crust without being hard and cracker-like. It’s got chew and comes out of the gas-fired pizza oven with artisanal humps and bumps.

Pastas are simple but delicious. The noodles aren’t house-made (unless they have ravioli on special) but he uses a high-end brand. Saucing is controlled; that is, there’s just enough to coat the noodles.

The spicy spaghetti puttanesca with tomatoes, anchovies, capers and olives lives up to its name (“whore’s spaghetti” in Italian). Orecchiette (“ear” pasta) with Italian sausage, fennel, rapini and chilis turned out to be butterflies (farfalle) but was enjoyable all the same.

Jeffs isn’t much of a pitchman. He uses organic as much as possible but there’s no mention of it until I ask. And he uses locally produced Golden Eleni olive oil which I see sells online for $30 for 500 millilitres.

He’s never been to Italy, but takes “inspiration” from southern Italy. So he hasn’t worked for months on the perfect pizza dough. So he hasn’t visited the Italian source of gorgeous pastas. I don’t know if he needs to.

For what Nook is — a great neighbourhood place for supper — he’s doing a great job.

“I’m trying out different things for the menu. I’m not a well-organized guy. But people kept asking for a menu so I did it off the top of my head,” he says.

The laid-back attitude seems to serve him well, winning him another loyal following.

© Copyright (c) The Vancouver Sun

New enhanced 911 service will pinpoint a cellphone caller’s location

Thursday, June 25th, 2009

Gillian Shaw
Sun

Calling 911 from your cellphone will soon alert emergency responders to your location, under a new enhanced 911 service being implemented at Vancouver‘s regional emergency communications centre E-Comm.

Vancouver‘s centre will be the first in Canada to have the technology. The trial is going on now, with the service expected to be fully implemented here by November, ahead of the 2010 Olympic and Paralympic Games.

It will then be rolled out across the country.

The enhanced 911 service will take advantage of GPS (global positioning system) on GPS-enabled cellphones to zero in on a caller’s location.

Now, 911 centres in Canada can locate only the cell tower the call is transmitting from, information that could cover kilometres, making it difficult to pinpoint a location in the case of calls from people who can’t communicate that to the 911 operators.

E-Comm president Ken Shymanski said the search area could be narrowed to 10 to 300 metres.

“This will be of enormous benefit to the 911 personnel and first responders trying to help.”

Shawn Hall, spokesman for Telus, a partner in the initiative, said the move puts Canada in the forefront of enhanced 911 services.

“We are going to be bringing in the most advanced wireless location technology in the world,” he said. “It is advanced technology so there will be bugs to work out of the system and this trial is going to allow us to do that before we implement enhanced 911 across Canada.”

The 911 service will rely on a range of technology options every time a call comes in.

For callers with GPS-enabled phones, the service will be able to pinpoint their location as long as they are within range of GPS satellites.

In cases where the satellite signal is blocked or phones are not GPS-enabled, the system would use cell tower triangulation to narrow down a location.

The second system isn’t as accurate but is still better than the original and final resort — the single cell tower from which the call is transmitting.

“The system will automatically flip through all technologies and within a few seconds it should be able to pass that information along to the 911 operating centre,” said Hall.

Hall said privacy issues were part of the discussions ahead of the CRTC mandating the service.

“That was definitely a concern,” he said. “You have to weigh all of that but in the end when people are calling 911 they want help and they want it right now.”

Hall said the GPS locating service only kicks in when people call 911.

© Copyright (c) The Vancouver Sun

New enhanced 911 service will pinpoint a cellphone caller’s location

Thursday, June 25th, 2009

Gillian Shaw
Sun

Calling 911 from your cellphone will soon alert emergency responders to your location, under a new enhanced 911 service being implemented at Vancouver‘s regional emergency communications centre E-Comm.

Vancouver‘s centre will be the first in Canada to have the technology. The trial is going on now, with the service expected to be fully implemented here by November, ahead of the 2010 Olympic and Paralympic Games.

It will then be rolled out across the country.

The enhanced 911 service will take advantage of GPS (global positioning system) on GPS-enabled cellphones to zero in on a caller’s location.

Now, 911 centres in Canada can locate only the cell tower the call is transmitting from, information that could cover kilometres, making it difficult to pinpoint a location in the case of calls from people who can’t communicate that to the 911 operators.

E-Comm president Ken Shymanski said the search area could be narrowed to 10 to 300 metres.

“This will be of enormous benefit to the 911 personnel and first responders trying to help.”

Shawn Hall, spokesman for Telus, a partner in the initiative, said the move puts Canada in the forefront of enhanced 911 services.

“We are going to be bringing in the most advanced wireless location technology in the world,” he said. “It is advanced technology so there will be bugs to work out of the system and this trial is going to allow us to do that before we implement enhanced 911 across Canada.”

The 911 service will rely on a range of technology options every time a call comes in.

For callers with GPS-enabled phones, the service will be able to pinpoint their location as long as they are within range of GPS satellites.

In cases where the satellite signal is blocked or phones are not GPS-enabled, the system would use cell tower triangulation to narrow down a location.

The second system isn’t as accurate but is still better than the original and final resort — the single cell tower from which the call is transmitting.

“The system will automatically flip through all technologies and within a few seconds it should be able to pass that information along to the 911 operating centre,” said Hall.

Hall said privacy issues were part of the discussions ahead of the CRTC mandating the service.

“That was definitely a concern,” he said. “You have to weigh all of that but in the end when people are calling 911 they want help and they want it right now.”

Hall said the GPS locating service only kicks in when people call 911.

© Copyright (c) The Vancouver Sun

U.S. says recession easing

Thursday, June 25th, 2009

Fed panel to buy $1.45 trillion in mortgage-related debt

Alister Bull and Mark Felsenthal
Province

U.S. central bankers met at Washington’s Federal Reserve building yesterday to decide on fiscal policies and interest rates. Photograph by: Reuters

The Federal Reserve yesterday held monetary policy steady and said the U.S. economic recession was easing, as it signalled its worries over a possible troubling downward spiral in prices were fading.

Concluding a two-day meeting, the U.S. central bank said it had decided to hold overnight interest rates in a zero-to-0.25-per-cent range — the level reached in December — and repeated that they would likely stay unusually low for some time.

With the benchmark interbank lending rate virtually at zero, the Fed has focused on driving down other borrowing costs by buying mortgage-related debt and U.S. government bonds.

In a statement, the Fed’s policy-setting panel said it would hold to a previous pledge to buy $1.45 trillion US in mortgage-related debt by year-end and $300 billion in longer-term U.S. government debt by autumn, a decision financial markets had expected.

“Information received since the Federal Open Market Committee met in April suggests that the pace of economic contraction is slowing,” the Fed said. “Conditions in financial markets have generally improved in recent months.”

U.S. stock prices slipped after the statement, with the blue-chip Dow Jones industrial average falling into negative territory, while the value of the U.S. dollar rose and prices for U.S. Treasury debt dropped.

“It came out exactly as we expected it to. It was certainly more subtle than many had hoped for but nonetheless delivered a clear message that inflation and the economy will remain subdued for some time,” said Michael Woolfolk, senior currency strategist at The Bank of New York-Mellon in New York.

The central bank dropped a phrase it had used in its last statement in April in which it warned inflation could run below desired levels for a time — a suggestion officials were worried about a broad-based deflation.

While appearing more comfortable on deflation risks in their latest statement, policy-makers made clear inflation was not yet a concern.

“The prices of energy and other commodities have risen of late. However, substantial resource slack is likely to dampen cost pressures, and the committee expects that inflation will remain subdued for some time,” the Fed said.

The Fed cut rates to near zero at the end of last year as part of a campaign to counter turmoil in financial markets and pull the economy out of a recession that began in late 2007.

© Copyright (c) The Province

 

Vancouver hardest hit by falling home prices

Thursday, June 25th, 2009

The Financial Post
Province

Whether the change is measured month-to-month or year-to-year, home prices in Canada continue to fall, though two cities are starting to claw their way back, according to a report issued yesterday.

Home prices fell by 6.7 per cent in April compared with the previous year, the fifth-straight month that the Teranet-National Bank national composite house-price index has seen an annual decline — and the eighth consecutive month-over-month decline. The index is now 8.9 per cent below the peak reached last August.

The index, which measures prices in six Canadian cities, is a stark example of home prices following general economic health, with the biggest drop in the regions hardest-hit by the recession: in Vancouver, prices were down 10.9 per cent from April 2008, in Calgary 9.8 per cent and in Toronto 7.6 per cent.

Calgary prices have been correcting for well over a year now, since August 2007, and are now down 13.3 per cent from the peak of that month,” wrote National Bank senior economist Marc Pinsonneault in the report.

Calgary has shown monthly declines in 17 of the 20 months posted since then, including the 10 consecutive months from last July through April.”

Prices are down 11.9 per cent from the peak in Vancouver and 11.3 per cent in Toronto.

While prices in Ottawa have declined for the last six months and are down 4.8 per cent from their October peak, they’re still up 0.6 per cent from last April. Meanwhile, Montreal and Halifax have both gained in each of the last two months and are up year-over-year by 2.4 per cent and 0.2 per cent, respectively.

© Copyright (c) The Province

‘Eat food, not too much, mostly plants’

Wednesday, June 24th, 2009

For author Michael Pollan, there’s a simple prescription for good health

Mia Stainsby
Sun

Author Michael Pollan, shown here at the UBC Farm, says ‘food’ does not include ‘food-like substitutes.’ Photograph by: Jenelle Schneider, Vancouver Sun

He may not be as famous as his brother-in-law Michael J. Fox but Michael Pollan has a captivated audience that can change a nation. One, in particular, is Barack Obama.

Last October, Pollan wrote a letter to Obama in the New York Times magazine, citing how he (a presidential candidate at the time) could put the nation’s food system on the right track if he became president. In short order, an Obama aide phoned requesting a summary but Pollan declined, basically saying if the story could have been shorter, it would have been. Undeterred, Obama quoted Pollan’s article at length in an interview with a reporter from Time magazine.

At the consumer level, Pollan is changing the way people eat, first with Omnivore’s Dilemma, which stayed on the New York Times’ best-seller list for 91 weeks. In his latest book, In Defense of Food: An Eater’s Manifesto, he coined a phrase, summarizing the book’s message: “Eat food, not too much, mostly plants.” (Perhaps Obama should have asked for a seven-word summary?) Anyway, the phrase has legs and is working its way onto T-shirts, coffee mugs and the bottom of e-mail signatures. Some Pollan fans have created a web petition, appealing to Obama to appoint Pollan as Secretary of Agriculture (www.thepetitionsite.com).

Pollan’s shorthand summary of the book is like a semaphore for eating whole, local, mostly vegetarian foods in lesser amounts (like the French, eat less, but more sensually). But the background history, politics, culture and science woven into the book is what makes you sit up. “Food” in his mind, does not include “food-like substitutes,” the 17,000 new ones that appear on grocery shelves every year.

I had a chance to sit down with Pollan when he was in Vancouver on a speaking engagement recently. (About 700 people showed up at the UBC Farm.)

“I spent two years looking at the whole question of what we really know about diet and health,” he said. “Usually, the deeper you drill into questions like that, the more complicated and ambiguous things become and it’s not as simple as you thought. With this question, the opposite was true. The further I went, the simpler it got. After two years of research, I had seven words: Eat food, not too much, mostly plants.”

And that’s his prescription for health and well-being.

© Copyright (c) The Vancouver Sun