Real estate brokerages continue to innovate

Wednesday, March 29th, 2017

Justin da Rosa

With competition ramping up in Canada’s hottest market, brokerages continue to find ways to make the home buying process easier. The newest innovation: online condo shopping.

“We’re the first brokerage and real estate marketplace in Canada to empower buyers to purchase a home online,” Ray Taaeb, CEO and co-founder of Casalova, said. “Buying a condo, or even looking for a rental unit, is incredibly stressful and time-consuming. We want to remove the legwork and make it as easy as possible to make the purchase. This feature will give homebuyers the opportunity to research and compare all units without any pressure before making an informed decision.”

Casalova, a Toronto-based brokerage, announced this week a partnership with Dream Maker Developments that allows condo shoppers to purchase units online, which allows buyers to avoid visiting sales centres.

Potential buyers are able to review the units’ details; including floor plans and features.

Purchasing a unit requires the submission of paperwork and a depost, paid by credit card, all done online.

The program also allows a standard 10-day cooling off period for all buyers.

Online sales for pre-build condos opens April 3. The first development to participate in the program is the King Urban Towns in Richmond Hill.

“Our team is thrilled to be working with Casalova on this new project. This digital approach appeals to a huge market of potential buyers and also saves resources that would otherwise be invested in model suites and sales centers,” said Isaac Olowolafe, CEO of Dream Maker Developments. “Developers are always looking for new ways to reach more homebuyers and this offering modernizes how people purchase a pre-construction condo.” 

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