Aston Martin to debut electric luxury brand


Tuesday, May 29th, 2018

NICHOLAS MARONESE
The Province

Aston Martin’s new electric luxury Lagonda brand will bow in 2021 with an SUV, the British automaker recently confirmed.

Though it teased crowds this year with its Lagonda Vision concept sedan, the brand — designed to take on Rolls-Royce and Bentley in the ultraluxury field — will try to get its footing with what Aston calls the first “luxury battery electric SUV” to hit the market.

Aston plans to become an industry pioneer in solid-state battery technology via Lagonda, and further down the road wants to offer Level 4 autonomous capabilities in the luxury vehicles.

Aston Martin’s own upcoming SUV, previewed by the once-upona-time DBX concept, is set to launch next year, but will remain distinct from the Lagonda. That utility will use gasoline-driven powertrains only.

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