Archive for April, 2009

Kamloops builder defies downturn, plans $200m theme park

Saturday, April 11th, 2009

Financing details vague, but project would include Canada’s largest water park, hotels and a convention centre

Brian Morton
Sun

Recession? What recession?

That’s the word from Kamloops builder Doug Wittal and his partners, who are ignoring the economic downturn and moving ahead with a $200-million theme park that could well be the city’s largest tourism project yet.

“We’ve never participated in this recession,” Wittal, owner of Kamloops-based DW Builders, said in an interview Friday. “We’re not involved in it. We hope to start construction on the water park in about three months. We hope to have it open in the summer of 2010.”

Called Sedric’s Adventure Resort and Theme Park, the project — located on an18-hectare stretch of land on the Kamloops Indian reserve beside Highway 5 — is huge by any standard.

Wittal said it will not only include Canada’s largest water park, capable of handling up to 8,000 people a day, but two hotels, a 3,000-seat ice arena with a retractable roof (for use in the summer, including concerts), two drive-through restaurants, a commercial office and retail building, and an 800-person convention centre, which is expected to have an $80-million annual impact on the local economy.

The water park itself will include what Wittal said are some first-ever rides, including a 360-degree loop, as well as a wave pool, a swim-up bar, a “lazy river” for floating in tubes and a “flow-rider” surfing pool.

Wittal, who is partnering with Kamloops-based Touch Point Attractions, said he has investors lined up from China, Japan and Switzerland, but wouldn’t provide any more details. “The project is so large that we have different avenues of financing for each part.”

Wittal said he has faith in Kamloops‘ future, citing the airport expansion and the “10-million tire traffickers that go through Kamloops a year.”

As well, WestJet began direct flights from Calgary to Kamloops last June, opening up service from Alberta.

Asked if it was Kamloops‘ largest tourism project ever, he replied: “That’s a fair assessment.”

Wittal said the project will ultimately employ about 1,500 people and that it should be completed in about five years.

Wittal — whose biggest project so far is a 52-unit townhouse development — said he’s confident the project will work out fine. “This is something totally different, although it’s not significantly different than what we [build]. And it’s something that’s needed in Kamloops.”

The larger 300-room hotel is being designed by award-winning Vancouver architect Nick Milkovich, who said this week that he has studied the property and its environment.

“I was taken by the colouring,” he said of the sage, trees and land.

Kamloops Indian Band Chief Shane Gottfriedson welcomed the jobs and the boost to the region’s economy that the project would bring.

“Our future’s very bright,” he said. “We are very excited about the opportunities.”

Mayor Peter Milobar said the people behind Sedric’s are leaders in their fields. “They know what they’re doing.”

Geoff Chutter of Whitewater West is doing the water park. He has designed parks for Disney, Universal Studios, Six Flags, SeaWorld and others.

SeaWorld and Knott’s Berry Farm have nothing on this project. I know. I designed them,” he said.

Despite Wittal’s optimism, the senior vice-president of marketing for Wild Water Kingdom in Brampton, Ont., wasn’t sure Kamloops has enough people to buoy up Sedric’s.

David Bray said Wild Water Kingdom, which is the biggest water park in Canada, has several million people in the Toronto area to draw upon. Even at that, the park gets about 5,000 people on a good day — 3,000 less than Wittal’s hoping for.

Bray said tourism travel is down because of the economy.

© Copyright (c) The Vancouver Sun

Dell does it in eight colours

Saturday, April 11th, 2009

Sun

INSPIRON DESKTOP, DELL

MOTO W233

GHP-04NC, NOISE-CANCELLING HEADPHONE, GENIUS

E-450, OLYMPUS

1. INSPIRON DESKTOP, DELL, PRICING TO BE ANNOUNCED

Dell’s new Inspiron desktop lineup coming out this spring is all about colour and customization. Eight colours, the option of slim or mini-tower model, plus a range of options from the processor to memory and storage to HDMI connectivity to a Blu-ray disc drive available on the mini-tower. Prices not yet announced on this new lineup are promised for release later this spring. www.dell.ca.

2. MOTO W233

Renew, Motorola, free with Fido two-year contract, or $65 with prepaid service

Is that a water bottle or a cellphone? A little of both in the first mobile phone to be made using 25-per-cent recycled plastic. And you thought those plastic water bottles were only good for getting your deposit back at Safeway. The plastic phone housing in the Renew is 100-per-cent recyclable so you can chat while keeping your enviro-conscience clear. www.motorola.ca/renew

3. GHP-04NC, NOISE-CANCELLING HEADPHONE, GENIUS, $50 US

Noise-cancelling headphones usually come at a higher price point, so it’s worth checking out the sound quality of the latest ones announced by Genius. Based on the “superposition principle,” the headphones promise to cancel sound from low-frequency sources. Two AAA batteries keep it running for up to 50 hours. www.geniusnetusa.com

4. E-450, OLYMPUS, $649.99, ED 14-42MM F3.5/5.6 ZUIKO DIGITAL ZOOM LENS

Look for it starting in July, the latest entry-level digital single-lens reflex camera from Olympus. At 10 megapixels, it has the same three art filters, pop art, pin hole and soft focus, introduced with Olympus‘ E-30 earlier this year. The LCD is a large view at 6.8 cm (2.7 inches), making it easier to compose and review images. You can look, choose the effect you want, and preview it with perfect shot preview and other features like on-screen autofocus, help make the adjustment from a point-and-shoot camera to a DSLR by displaying the subjects of your shot in focus on the LCD when the shutter is pressed halfway down. www.olympus.com.

© Copyright (c) The Vancouver Sun

Homeowners will need licence to legally rent out homes

Friday, April 10th, 2009

Damian Inwood
Province

A staff recommendation for a new bylaw, which restricts the way people can rent out two or more rooms to Olympic spectators, got unanimous approval from the city’s standing committee on services and budgets yesterday. Photograph by: Les Bazso, The Province

Vancouver residents seeking “windfall profits” from legally renting out their homes during the 2010 Olympics will need to cough up $106 for a business licence.

And after June 1, no one will be able to take part if they evict their tenants with a view to cashing in on Olympic gold.

But Olympic housing activist Am Johal dubbed the new bylaw as “inadequate” and said it would do little to stop greedy landlords from kicking out long-term tenants in favour of well-heeled tourists.

“It’s like pitching a tent in the middle of a tornado,” Johal jeered. “It’s a nice gesture, but it’s highly ineffective.”

A staff recommendation for a new bylaw, which restricts the way people can rent out two or more rooms to Olympic spectators, got unanimous approval from the city’s standing committee on services and budgets yesterday.

The committee heard from seven speakers, both for and against the bylaw, which allows fines of up to $2,000 for offenders.

The committee added more teeth to city planning recommendations, moving up the date that rooms must be tenant-free to June 1 from Sept. 1.

While Johal, spokesman for the Impact on Communities Coalition, was happy with that change, he predicted there will still be 1,000 evictions in the city directly related to Olympic renters.

He said offending property owners could still make thousands of dollars, even after paying the fines.

Johal predicted that landlords will get around the bylaw by evicting tenants by June 1, leasing their properties for six months and then cashing in on big bucks during January and February.

He said councillors had “reinforced the idea that tenants are second-class citizens in the city.”

City planner Celine Mauboles said a quick search of Craigslist shows that homes are being offered from a couple of hundred dollars a night to $20,000 for an entire East Vancouver house for the whole of February.

Mauboles‘ report predicted that up to 1,000 people would pay for a licence to rent their homes.

Tourism Vancouver‘s 2010 expert, Walt Judas, welcomed the bylaw and said that Olympic ticket-holders are already calling and complaining they can’t find anywhere to stay.

“What we want to avoid are two headlines that will negatively affect our reputation, no matter how good the actual competition and Games are,” he said. “These headlines are ‘No Vacancy’ and, ‘Gouging.'”

He said people don’t want to be staying in Chilliwack and travelling to watch speed skating at the Richmond Oval.

The recommendation calls for the B.C. government to amend the Vancouver Charter to allow for $10,000 fines to homeowners who break the rental bylaw.

But, due to the provincial election, councillors were told, there’s unlikely to be a legislative session until later in the fall.

© Copyright (c) The Province

 

House prices continue decline West Van saw prices dip 16.3%

Thursday, April 9th, 2009

Derrick Penner
Sun

Housing prices continued to decline in the first quarter of 2009 in areas of Metro Vancouver, though some sectors saw stabilization, according to the realty firm Royal LePage’s quarterly house-price survey released Wednesday.

Canvassing Vancouver, West Vancouver and North Vancouver, Royal LePage found that average prices were down 12 per cent over the first three months of 2009 compared with the same period of 2008.

West Vancouver saw prices dip 16.3 per cent across all types. The average price for a standard two-storey house, at $930,000, saw the steepest decline at, 17 per cent, from a year ago.

The average price for a standard two-storey house in North Vancouver, at $660,000, while down 14.3 per cent from a year ago, remained unchanged from the fourth quarter of 2008.

“All of a sudden prices have rolled back a couple of years,” Bill Binnie, president of Royal LePage Northshore said in an interview. “Interest rates are better than they’ve ever been,” which is attracting buyers.

He said the market is strongest in what he termed the first-time buyer range. Recent sales activity, which has climbed from last fall’s extreme lows, has given the market some parameters around what people are willing to pay, he said. “It has frozen prices, at this point, which is a very positive thing for buyers and sellers. We can absolutely define the market.”

However, sales volumes “are still nowhere near, nor will they be [in the near future] near what we saw in the frenzied market of 2001 to last summer.”

Robyn Adamache, senior analyst for Metro Vancouver at Canada Mortgage and Housing Corp., added that overall Metro Vancouver sales in March were still well below sales levels for the same month in 2008 and 2006. Lower sales, coupled with high inventories of unsold homes in resale markets, and rising inventories of unsold new homes, will continue to put pressure on prices, she said.

© Copyright (c) The Vancouver Sun

Apple’s iPhone becomes a game changer

Thursday, April 9th, 2009

The tiny iPhone and iPod Touch have dramatically altered the way programmers are looking at developing video games

ALEX PHAM
Sun

Brian Blair of New Yourk’s Wedge Partners tests out the game Spore on a new Apple Inc. iPod Touch.

SAN FRANCISCO — Only a few years ago, bigger guns, badder enemies and louder explosives mattered most in video games.

Now, small is beautiful, and Apple Inc.’ s iPhone is largely responsible. The emergence of the iPhone and its phone-less sibling, the iPod Touch, as hand-held g a m e c o n s o l e s h a s s t a r t e d to change the dynamics of the $ 40-billion game software industry. In addition to making titles for iPhones, publishers are studying the thousands of games already available, figuring out what works and applying those lessons to more traditional games.

After years of building large, graphics-intensive blockbusters that come out every few years, developers are starting to make shorter, less expensive games that are released in more frequent instalments. They’re also making iPhone versions of major franchises that tie into the version for the console or computer.

“ The iPhone has changed everything,” said Neil Young, a game developer who last year left one of the industry’s largest publishers, Electronic Arts Inc., to found Ngmoco:), a San Francisco maker of iPhone games.

It’s not just the device that’s having an effect. It’s also Apple’s App Store, an online marketplace where users can browse through 25,000 software applications from thousands of publishers.

Many are games that take advantage of the multi-touch screens, accelerometers and Web connections featured in the iPhone and iPod Touch. On a typical day, six to eight of the 10 bestselling apps are games.

After shoppers submit their credit card information at Apple’s online iTunes store, they can start buying apps from a computer or directly on their devices with a single click, without having to reach for their wallets again.

Since July, consumers have downloaded 800 million apps. Some are free, but many others cost 99 cents to $ 10. ( Apple takes a 30-per-cent cut.)

Video games that cost less than $ 10 are a big change. A typical title for a console or PC typically sells for $ 30 to $ 60. For handheld games on Nintendo Co.’ s DS, games cost $ 20 to $ 35 a pop.

Nintendo recently announced that owners of its forthcoming DSi handheld console would be able to buy downloadable games for as little as $ 2. Nintendo executives say their pricing strategy was formed independently from the App Store, and they are quick to point out how their business is different from Apple’s.

“ A r e w e i n t r i g u e d b y t h e iPhone? Yes,” said Reggie FilsAime, president of Nintendo’s North American business. “ But our approach is fundamentally different. We want to give our customers high-quality, innovative and captivating entertainment. A storefront with 10,000 pieces of content doesn’t do that.”

Analysts see a different story.
“ Nintendo is definitely paying attention,” said Billy Pidgeon, an analyst with IDC. “ It’s pretty obvious from their pricing that Nintendo studies what Apple does.”

Other game companies are also paying attention. EA, which is releasing 14 iPhone titles this year, is starting to explore how iPhone apps can be an extension of its larger games, said Travis Boatman, the Redwood City company’s vice-president of mobile studios.

EA’s Spore Origins game for the iPhone was a stand-alone title meant to boost the visibility of its bigger sibling, Spore for the PC. But two games did not connect, so players couldn’t export virtual creatures from the iPhone game to the PC version. Boatman said future projects were more likely to have those types of crossovers.

“ There’s potentially a lot of money to be made from those connections,” he said, noting that there are more than 17 million iPhones and 13 million iPod Touches in the market. “ You will see this happen more because there are very good business reasons for doing it.”

Pidgeon said that big publishers such as EA are watching the experiments of small studios that have made top-selling games for the iPhone, such as Subatomic Studio’s Fieldrunners, Secret Exit’s Zen Bound and Steve Demeter’s Trism, which generated $ 250,000 in sales in its first two months.

“ They’re seeing that small shops with one or two people can make a hit game,” he said. “ IPhone has taught them that small bets can pay off big.”

The iPhone is also giving developers reasons to rethink their creative approach. Instead of spending two years and more than $ 25 million to develop a title, some developers are looking at releasing multiple episodes over time.

The idea of smaller, cheaper, faster game development isn’t entirely new.

Decades ago, The Sims, from EA, pioneered the notion of selling expansion packs that contained several dozen virtual items such as outfits, pets and furniture, said Bing Gordon, partner with Kleiner Perkins Caufield & Byers, a venture company in Menlo Park, Calif.

And sped-up game development has its roots in the mid1990s with Randy Pausch, a computer science professor at Carnegie Mellon University who taught his students to make lots of quick prototypes of their ideas, rather than trying to hone one perfect project.

“ The real breakthrough is iTunes and the App Store,” a section within iTunes, Gordon said. “ It suddenly opens the floodgates” for consumers to buy smaller games in massive quantities.

Lorne Lanning, president of Oddworld Inhabitants, a game developer in San Luis Obispo, Calif., said he liked the iPhone’s ability to reach millions of players who can offer feedback on a game’s features.

Developers can take that information and refine current versions with software updates or build it into their next installment, Lanning said.

Socialist ideals/capitalist context

Thursday, April 9th, 2009

Theresa’s is run as a co-op and delivers great value to its local customers

Mia Stainsby
Sun

Owners of Theresa’s Co-op restaurant on Commercial Drive. Jeff Macleod (left), Christina Lee and Jacob Aginsky. The homestyle food comes in large portions on mismatched plates. Photograph by: Bill Keay, Vancouver Sun

THERESA’S

1260 Commercial Dr., 604-676-1868. www.theresaseatery.com. Open 7 days a week. 8 a.m. to 7 p.m. Wednesday to Sunday; to 2 p.m. Monday and Tuesday.

– – –

The lesson of recent months is that corporate greed isn’t very pretty. The opposite business model is Theresa’s, a busy little boho cafe on Commercial Drive. It’s stoked by socialist ideals, and profit does not rise to the top like cream — it spreads out horizontally.

Founder Jacob Aginsky decided to run it as a cooperative (remember another one, Isadora’s on Granville Island?) and give great value to local customers. The kitchen (right there, behind the counter) uses healthy, local, organic ingredients and, considering that, the prices are remarkably low — $4 to $8 for all-day breakfast dishes, $5 for lunchier salads and sandwiches ($7.50 for a salad/sandwich combo.)

Profit margins might be slim considering increases in costs of organics, but the restaurant makes it back in volume and the buzz that comes with the thrum. Sometimes, if a customer hogs a seat too long, staff might come by and ask: “You gonna take a walk soon?” Aginsky says they’re always funny about it and only one patron thought they were being rude in the 21/2 years they’ve been open.

“I’m as proud of this place as any of the albums I’ve done,” says Aginsky, who’s also an in-demand pianist for about a dozen bands.

“It’s about incentivizing people. They have extra reason to put their all into the place,” he says. His wife, by the way, runs Eastside Yoga Studio in the neighbourhood, also based on the co-op model.

The homestyle food comes in large portions on mismatched plates on mismatched tables; dishes are named after local streets. The popular gluten-free orange and ginger pancakes started off as ho cakes, pancakes from the deep south in the U.S., typically fried in bacon grease. “It comes with a defibrillator,” says Aginsky who’d tried them on his travels. His version, however, isn’t larded up.

French toast (made with multi-grain bread from a local bakery) is stuffed with cream cheese and strawberry reduction. “It’s kind of like having cheesecake,” he says. The coffee is fair trade, organic, and bought from the coffee roaster next door.

No one in the co-op is a trained chef, although Aginsky went to cooking school in Vancouver until he had to drop out to go on tour. He notes that musicians talk about food constantly, perhaps because they’re on the road. “In my experience, every single musician is obsessed with food and finances,” he says.

Aginsky’s other obsession is quiz games. When he spent time in New York (playing at the Blue Note), he loved to go to “quiz nights.” Piqued that he couldn’t find an equivalent here, he started one at Theresa’s. (At 6 p.m. the first Wednesday of every month.)

Teams have to answer questions like “What grows faster? A mountain or toenails?” (Toenails.) Winning teams get free breakfasts.

“The business,” he says, “supports my principles but it’s proof that you can run something successful in a capitalist context with socialist ideals.”

© Copyright (c) The Vancouver Sun

 

Vancouver abandons high-tech zoning at False Creek Flats

Thursday, April 9th, 2009

Scott Simpson
Sun

Vancouver‘s vaunted high-tech industrial zone is a bust.

“Modest” demand for high-tech zoning in the designated False Creek Flats area around Terminal Avenue and Great Northern Way has prompted city council to take the first step toward rezoning the area for a broader range of non-residential uses.

The 124-hectare area has been awaiting an influx of high-tech firms since the late 1990s, restricting the amount of general office and other uses in the hopes that proximity to downtown, transit, and a concentrated development zone would be sufficient to draw in companies in the information technology and biotech sectors.

However, in a report that was approved by council this week, city staff note that the expected influx never took place.

“Since that time the ‘high-tech’ sector has not grown as quickly as anticipated,” the report said. “It has been difficult for development to proceed due to an inability to secure a sufficient number of ‘high-tech’ tenants to meet the zoning requirement.

“At the same time, the demand for general office uses in the area has increased.”

The report notes that high-tech zoning limits the amount of conventional office space, and as a consequence, a number of development inquiries about the area quickly fizzled out.

As well, developers complain they cannot find enough high-tech tenants to make a project viable.

“The poor take-up of this zoning is due to the difficulty in securing ‘high-tech’ tenants to meet zoning requirements, and the unwillingness of developers to build speculatively given the inherent risk of the narrowly defined uses,” the report said.

Council accepted a recommendation to open up the area to requests for additional zoning — including general office use, child care services, restaurants to serve the local area, and “other relevant services.”

© Copyright (c) The Vancouver Sun

B.C. housing starts down 70 per cent from a year ago

Thursday, April 9th, 2009

Fall in new construction follows drop in home sales

Derrick Penner
Sun

Housing starts across British Columbia remained depressed in the first quarter of 2009, falling almost 70 per cent from the same quarter of 2008, Canada Mortgage and Housing Corp. reported Wednesday.

While housing starts ticked up slightly in March on a national basis, builders in B.C. started work on 2,517 new homes in the first three months compared with 8,532 in 2008.

Locally, the declines in starts ranged from almost 93 per cent in Kelowna, where builders started on 72 new homes compared with 985 in the first quarter last year; to 31 per cent in Nanaimo, where builders started on 170 new homes versus 247 in the same months a year ago.

New housing construction slipped in March to a pace that would see builders across urban B.C. start work on 10,000 units in 2009, compared with a pace of 12,000 units seen in February.

In the Lower Mainland, Metro Vancouver saw starts fall by two thirds, 1,829 units compared with 5,131 in the first quarter of 2008.

Robyn Adamache, senior analyst for Canada Mortgage and Housing in Vancouver, said the drop in starts now is a lagging response to the dramatic fall-off in sales that the Lower Mainland and other regions experienced through last summer and fall.

Comparing the current real-estate market correction to the past couple of market cycles, Adamache added that “it seems like builders have responded a little bit more quickly to the downturn in the resale market.”

Across Metro Vancouver, West Vancouver saw the steepest drop in the first quarter at 92 per cent, with the Tri-Cities and Surrey not far behind at 91 per cent.

Delta was the only municipality to see an increase in housing starts. Builders there started work on 81 new housing units, an increase of 55 per cent in the first quarter from a year earlier.

B.C., and Metro Vancouver in particular, did see a significant rise in the value of building-permit applications in February, which signals higher levels of building in future months.

Adamache added that current housing starts are well below her forecast for Metro Vancouver, so the permit numbers are evidence backing her expectation for “things to start improving a bit by the end of the year.”

Peter Simpson, CEO of the Greater Vancouver Home Builders’ Association, said record attendance of almost 900 participants at his organization’s seminar for first-time homebuyers indicates to him that there is demand in the market that will support more housing starts later on this year.

“That [seminar], for me, was the litmus test of where we are,” Simpson said in an interview.

If the seminar had low attendance, coupled with low housing starts, “I’d say that’s going to be a long-term [situation],” Simpson added.

In the meantime, however, Simpson said the low level of starts does not bode well for employment in the construction sector.

Adamache said rising unemployment in B.C. is one factor that will weigh on housing in the months to come.

Douglas Porter, an economist with BMO Capital Markets said, “You are starting to see very real job losses in B.C. B.C. is, unfortunately starting to catch up with Ontario on that front.”

On the bright side, Porter said falling prices and lower interest rates have made homes more affordable, which will help mitigate the effects of higher unemployment.

Across Canada, home construction rose unexpectedly in March, led by Ontario and Quebec, CMHC said.

There were 154,700 housing starts on an annualized basis during the month, up from a revised 136,100 units in February, the government agency said. Many economists had expected housing starts to dip to 130,000 units in March.

© Copyright (c) The Vancouver Sun

Hold off on Twitter — fix your website first

Thursday, April 9th, 2009

Mitch Joel
Sun

You thought this column was going to tell you that you’re missing the boat because your company is not on Twitter or blogging. Wrong. Maybe the problem is that you have not created an iPhone app yet, or that you don’t even know if there is a Facebook page for the brands, products and services that you sell. Wrong again. All of the attention you think you should be spending on online marketing in the many digital channels will bring your company zero return if you don’t have a website that is easy to use and findable by all of the search engines (yes, that includes Google, Microsoft and Yahoo!).

It’s time to get back to basics. It’s almost laughable to think that some companies don’t have a serious and up-to-date website in 2009. No matter what you do, everyone at every level of any organization always goes online to see just who they are doing business with. This could be potential customers, clients, vendors and consultants. As each day passes, we’re seeing just how significant a website is to the overall business strategy for all companies.

Here’s a scenario: You’re having lunch with a business colleague who recommends a new laptop for you to check out. Do you run down to Future Shop or Best Buy? Do you call your IT department and have them fax you over a spec sheet? No. You do what everyone does: You check it out online. You do a quick search, look for some reviews, and empower yourself with more knowledge than any retail clerk at any major electronics retailer could ever have. In fact, when you finally do hit the stores, you are so informed about the product that your advanced questions send the clerk to the exact same spot that you used: The manufacturer’s website.

Your website is becoming the primary connection that most people have with your company and brand. Remember the old saying, “You never get a second chance to make a first impression”? Each and every day, hundreds (maybe thousands) of people are thinking about your company, researching it online, and checking out your website. What does your website really say to that person if it is the first impression?

Here’s the good news: Fixing your website is probably one of the most cost-effective marketing solutions to multiple business challenges. Your online presence is no longer just an interactive brochure (that’s so 1998). Now, more than ever, your corporate website is the gateway to your business. It’s far too easy to get caught up in the latest shiny object to come along, but never let that shiny object distract you from taking a good, serious and hard look at what everyone sees when they come to your online home.

“It’s not that important for us. . . It really isn’t that big of a deal. . . Real people with real business opportunities are going to do more due diligence, and they’re going to connect with us in person.” That’s the most common rebuttal to the “get your website fixed ASAP” argument. But it’s plain and simple arrogance. It also demonstrates a true lack of understanding of the realities of the new business landscape. I’ve had the pleasure of connecting with many venture capital-types, and heard many stories about how they had heard about a particular business –whether they were looking for an investing or potential partnership opportunity. But all bets were off once they went to the business’s website (or lack thereof). The simple conclusion from these high-powered business brokers? How could these companies make good partners or a wise investment if they can’t even get a simple website together?

No phone calls were made. No further inquiries were needed. How many opportunities, sales or partnerships were lost? And the businesses in question would never even know.

The big idea here is to take a step back. Analyse what your current website looks like. Use one of the many free Web analytics tools (Google Analytics or Yahoo Web Analytics) to monitor how many people are coming to your website everyday, how did they find you, what keywords did they use in the search engines or what links to find you? Once you know that, you can start building your site around what matters most to your users. You can write copy in their language (not with your business jargon) and make the site flow better. Make sure that your site is built and programmed with “clean” language that is friendly for the search engines. Review your website, frequently. Buy some friends some pizza and ask them for their candid feedback on what you’re doing online.

Remember, even if your website is not perfect, great design and content will make up for any shortcomings. And having a clean and well-structured website will drive traffic from the search engines. Believe it or not, potential customers are looking for you right now. What are they finding? You, or your competition?

Mitch Joel is president of the digital marketing and communications agency Twist Image.

© Copyright (c) The Vancouver Sun

House prices still in a dive Some declines have hit 17 per cent

Thursday, April 9th, 2009

Some declines have hit 17 per cent, but Victoria is bucking the trend

Elaine O’Connor
Province

Vancouver‘s real-estate market continues to dive, with year-over-year price declines of as much as 17 per cent in some sectors, according to Royal LePage’s latest quarterly report.

Prices are depressed across the region, with the average price in Vancouver‘s west and east sides, North and West Vancouver down 12 per cent from this time last year, according to statistics in Royal LePage’s latest house-price survey.

The pain is being felt the hardest among the high-end properties in West Vancouver, where tony homes are no longer fetching top dollar.

Prices there are down an average of 16.3 per cent in one year.

Broken down into house categories, average West Vancouver two-storey houses fell 17 per cent to $930,000, bungalows were down 16.2 per cent to $880,000, and condos fell 15.8 per cent to $400,000.

Across Canada, prices are down, during the year’s first quarter. The average price of a two-storey home during 2009’s first three months was $379,636, down 6.5 per cent from a year earlier. The average condo price was down 3.4 per cent to $232,877.

Royal LePage North Shore president Bill Binnie says there’s an upside: the down market can offer opportunities for first-time and move-up buyers.

“The activity we’re seeing now is as a result of first-time buyers who have not been able to get into the market because of the high prices and lack of inventory. Now prices have rolled back two years and interest rates, we have never seen them at this rate before. So they are seeing this as an opportunity.” For move-up buyers, Binnie said, “the high-priced houses have come off a little more in price than the lower-priced ones, so if you are moving up the differential is smaller, and the financing cost is a lot less.” Across Vancouver, price declines were pronounced.

In North Vancouver, year-over-year house prices are down an average of 14.2 per cent, compared to the first quarter of 2008. Royal LePage points out the rate of decline has slowed somewhat in North Vancouver, with prices not falling as much this quarter as last.

North Vancouver two-storey homes lost 14.3 per cent to an average of $660,000, bungalows fell 14.8 per cent to $605,000 and condos dropped 13.4 per cent to $290,000 compared to this time last year.

In Vancouver West, two-storey houses have dropped 9.8 per cent over last year to $1.15 million, bungalows declined 9.5 per cent to $950,000 and condominiums are going for 7.4 per cent off for an average of $640,000 in 2009.

In Vancouver East, two-storey homes fell 8.7 per cent to $575,000, bungalows dropped 10.1 per cent to 540,000 and condos lost eight per cent and are selling for an average of $311,000 this quarter.

As prices fall, buyers can lose any sense of urgency, as they wait for them to fall further.

Royal LePage Westside real-estate specialist David Scarr says the last quarter of 2008 was among the worst he’s ever seen, with some home prices in Dunbar and Point Grey off 30 per cent.

“The last quarter was almost a write-off, probably the slowest I’ve seen in the last 24 years,” Scarr said, adding while the local market will remain sensitive to global economic factors, he’s optimistic the rest of 2009 won’t be as brutal.

Scarr says buyers “don’t have to compromise now. Now you can be a bit more patient,” but adds there’s been an uptick in entry-level sales activity in February and March, indicating more competition.

Scarr’s advice for sellers? “You’ve got to be realistic about your asking price. You have to look at what has sold. And you have to show your property in the absolute best light.” The bright spot for B.C. sellers at the moment is in Victoria, where some sale prices are up in the first quarter of 2009 compared to 2008.

Broken down by house type, Victoria two-storey house prices have dropped just 5.4 per cent to $435,000, bungalow prices have risen annually by 3.2 per cent to $453,000 and condo prices fell 11.6 per cent to 260,000.

The Royal LePage survey studies seven types of housing in 250 neighbourhoods in Canada.

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