Archive for the ‘Real Estate Related’ Category

October marks a mild high side levels according to chief economist

Wednesday, November 18th, 2020

Statistics Canada releases October inflation report; levels held a ?mild high-side surprise?

Ephraim Vecina
Mortgage Broker News

The rising costs of home ownership significantly contributed to a 0.7% annual acceleration in inflation last month, according to Statistics Canada. October’s level almost doubled the 0.4% growth projected by Bloomberg-polled economists.
This movement came amid the greatest monthly increase in replacement costs for Canadian home owners, 1.4%, since 1991, Bloomberg reported. However, overall price pressures are still subdued as the second wave of COVID-19 infections gradually takes hold nationwide. The price index went up 0.4% monthly, with food and shelter costs accounting for much of the increase.

“October marks a mild high-side surprise for Canadian inflation,” said Doug Porter, chief economist at the Bank of Montreal. “But the big picture is that inflation remains below one per cent, and probably isn’t going far with the economy about to face some further near-term challenges amid renewed restrictions.” In its latest reiteration of its commitment to keep rates at record lows for the foreseeable future, the Bank of Canada said that prolonged economic recovery will require “extraordinary monetary policy support” that will likely last until “economic slack is absorbed so that the 2% inflation target is sustainably achieved.”

“We are committed to providing the monetary policy stimulus needed to support the recovery and achieve the inflation objective,” the bank said in its October 28 rate decision.

Copyright © 2020 Key Media

HomeEquity sold 12% (CA$100 million) of reverse mortgages to Concentra Bank

Thursday, November 12th, 2020

HomeEquity sells $77 million of reverse mortgages

Bloomberg
Western Investor

HomeEquity Bank sold about CA$100 million of reverse mortgages to Concentra Bank in the firm’s second sale of such loans as it works to build a Canadian market for the instruments.

The sale represents about 12% of the roughly CA$850 million in reverse mortgages that HomeEquity Chief Executive Officer Steve Ranson estimates the firm will originate this year. The bank is targeting sales of 10% to 20% of its annual originations a year, with plans to explore similar transactions with other investors, he said. It sold about CA$75 million of reverse mortgages last year in what was touted as the first such sale in Canada.

HomeEquity Bank, owned by Canadian private equity firm Birch Hill Equity Partners Management Inc., is the country’s largest reverse-mortgage provider, with about CA$4 billion of assets. Reverse mortgages are an attractive asset for Canadian banks because their average term is 10 years or longer, while conventional mortgages in the country typically last five years, Ranson said in an interview.

“It’s a chance to have a portfolio with a much longer life and reasonably attractive loss rates,” he said.

Unlike conventional loans, reverse mortgages — typically marketed to seniors who have built up significant equity in their homes — don’t require loan payments, with the balance due when the borrower dies, moves out or sells the property.

 

Copyright Bloomberg News

Fraser Valley housing boom up to 55% according to BCREA

Wednesday, November 11th, 2020

Fraser Valley rolls to record real estate numbers

Frank O’Brien
Western Investor

SkyTrain extension, lower real estate prices and super job creation lure homebuyers, investors, workers and developers to the Fraser Valley

 

B.C. home sales rose nearly 43 per cent in August, year-over-year, according to the British Columbia Real Estate Association (BCREA), but were up 55.9 per cent in the Fraser Valley and soared 63 per cent higher in Chilliwack to lead the entire province.

The Valley housing boom, which continued into the fall, reflects a switch in housing demand that has seen people opting to move from central urban cores to suburban locations as more are working from home and others seek more housing space for less money.

The average home price in the City of Vancouver is now $1.07 million, while it is

$820,000 in the Fraser Valley and in the $585,000 range in Chilliwack and Mission, the BCREA reports.

There is also the attraction of employment as Surrey – the fastest growing city in B.C. – continues to post impressive job gains.

This year, Surrey’s biggest companies recorded the largest one-year increase in their average number of employees since 2017: up 8.6 per cent from 2,653.6 in 2019. This surge was more than double the annual average employment growth experienced over the past two years for Surrey’s largest businesses.

Prospera Credit Union, which recently built a new headquarters in Surrey, had the highest one-year employment growth in the city. It increased 50.9 per cent to 649 employees in 2020. 

The City of Surrey had the highest five-year public-sector growth in job creation. The municipality increased its employee count to 4,000 in 2020.

Other major employers include the Fraser Health Authority, the local school district and Kwantlen Polytechnical University, all of which have seen at least a 15 per cent increase in staff over the past five years.

 

Industrial

Four of B.C.’s five largest industrial land transactions in the first half of 2020 were in the Fraser Valley, according to Avison Young, including the largest, a $10 million sale of 4.8 acres in Langley.

Surrey and Delta are leaders in industrial development, highlighted by the $190 million, 470,000-square-foot World Commodity Trade Centre now under construction in Surrey’s Campbell Heights industrial zone, part of China’s global Belt and Road initiative.

 

Flowing east

A surge in investment has also been fired up by the new $3.1 billion Surrey-Langley SkyTrain extension, recently approved, that has triggered one of the largest land plays in British Columbia.

Projections are that the SkyTrain corridor will spark a population increase of at least 120,000 people over the next two decades. Land prices in the corridor have soared. In September a half-acre Langley site zoned for high density and close to a proposed transit station, sold for $4.5 million. 

Real estate action is also flowing east.

On September 21 the District of Mission passed a bylaw designating nearly 300 acres of Mission riverfront land for comprehensive development under an Official Community Plan. This plan process is expected to take two years, but Martini Group of Vancouver has a conceptual plan for 87 acres in the District Waterfront Revitalization Project, which Martini wants to develop sooner into a large industrial project, including manufacturing sites, which the company claims would generate at least 1,000 new jobs.

Meanwhile, land in Mission is already selling at record high prices.

Earlier this year, two acres of waterfront industrial land in the waterfront district sold for $3.2 million, according to Jag Cheema, a real estate agent with Royal LePage Wheeler Cheam Realty in Mission,

“We are seeing a lot of buyers coming from Greater Vancouver,” Cheema said, and it is not just for industrial property. The veteran Mission agent noted that a 0.89-acre Mission residential site, zoned for single-family housing, sold in September for $1.1 million after receiving multiple inquiries.

Abbotsford and Chilliwack were touted last year as “emerging as destinations for new industrial development and subsequent sales and leasing activity” Avison Young.

Chilliwack, where the new Molson’s-Coors brewery moved into last year after leaving Vancouver, is seeing a surge in residential and commercial investment.

There has been a recent upswing in multi-family rental sales – average per-door prices are in the $150,000 range based on recent transactions reported to Western Investor – and when the 1.9-acre Cascade retail centre was listed this year it sold at the full asking price of $4.5 million.

One of the largest Valley residential projects is Creekside Mills at Cultus Lake near Chilliwack, a 79-acre “agri-hood” development with 129 detached houses, now selling from $700,000 by Frosst Creek Developments Ltd.

 

Copyright © Western Investor

Fraser Valley housing boom up to 55% according to BCREA

Wednesday, November 11th, 2020

Fraser Valley rolls to record real estate numbers

Frank O?Brien
Western Investor

SkyTrain extension, lower real estate prices and super job creation lure homebuyers, investors, workers and developers to the Fraser Valley

 

 B.C. home sales rose nearly 43 per cent in August, year-over-year, according to the British Columbia Real Estate Association (BCREA), but were up 55.9 per cent in the Fraser Valley and soared 63 per cent higher in Chilliwack to lead the entire province.

The Valley housing boom, which continued into the fall, reflects a switch in housing demand that has seen people opting to move from central urban cores to suburban locations as more are working from home and others seek more housing space for less money.

The average home price in the City of Vancouver is now $1.07 million, while it is

$820,000 in the Fraser Valley and in the $585,000 range in Chilliwack and Mission, the BCREA reports.

There is also the attraction of employment as Surrey – the fastest growing city in B.C. – continues to post impressive job gains.

This year, Surrey’s biggest companies recorded the largest one-year increase in their average number of employees since 2017: up 8.6 per cent from 2,653.6 in 2019. This surge was more than double the annual average employment growth experienced over the past two years for Surrey’s largest businesses.

Prospera Credit Union, which recently built a new headquarters in Surrey, had the highest one-year employment growth in the city. It increased 50.9 per cent to 649 employees in 2020. 

The City of Surrey had the highest five-year public-sector growth in job creation. The municipality increased its employee count to 4,000 in 2020.

Other major employers include the Fraser Health Authority, the local school district and Kwantlen Polytechnical University, all of which have seen at least a 15 per cent increase in staff over the past five years.

 

Industrial

Four of B.C.’s five largest industrial land transactions in the first half of 2020 were in the Fraser Valley, according to Avison Young, including the largest, a $10 million sale of 4.8 acres in Langley.

Surrey and Delta are leaders in industrial development, highlighted by the $190 million, 470,000-square-foot World Commodity Trade Centre now under construction in Surrey’s Campbell Heights industrial zone, part of China’s global Belt and Road initiative.

 

Flowing east

A surge in investment has also been fired up by the new $3.1 billion Surrey-Langley SkyTrain extension, recently approved, that has triggered one of the largest land plays in British Columbia.

Projections are that the SkyTrain corridor will spark a population increase of at least 120,000 people over the next two decades. Land prices in the corridor have soared. In September a half-acre Langley site zoned for high density and close to a proposed transit station, sold for $4.5 million. 

Real estate action is also flowing east.

On September 21 the District of Mission passed a bylaw designating nearly 300 acres of Mission riverfront land for comprehensive development under an Official Community Plan. This plan process is expected to take two years, but Martini Group of Vancouver has a conceptual plan for 87 acres in the District Waterfront Revitalization Project, which Martini wants to develop sooner into a large industrial project, including manufacturing sites, which the company claims would generate at least 1,000 new jobs.

Meanwhile, land in Mission is already selling at record high prices.

Earlier this year, two acres of waterfront industrial land in the waterfront district sold for $3.2 million, according to Jag Cheema, a real estate agent with Royal LePage Wheeler Cheam Realty in Mission,

“We are seeing a lot of buyers coming from Greater Vancouver,” Cheema said, and it is not just for industrial property. The veteran Mission agent noted that a 0.89-acre Mission residential site, zoned for single-family housing, sold in September for $1.1 million after receiving multiple inquiries.

Abbotsford and Chilliwack were touted last year as “emerging as destinations for new industrial development and subsequent sales and leasing activity” Avison Young.

Chilliwack, where the new Molson’s-Coors brewery moved into last year after leaving Vancouver, is seeing a surge in residential and commercial investment.

There has been a recent upswing in multi-family rental sales – average per-door prices are in the $150,000 range based on recent transactions reported to Western Investor – and when the 1.9-acre Cascade retail centre was listed this year it sold at the full asking price of $4.5 million.

One of the largest Valley residential projects is Creekside Mills at Cultus Lake near Chilliwack, a 79-acre “agri-hood” development with 129 detached houses, now selling from $700,000 by Frosst Creek Developments Ltd.

 

Copyright © Western Investor

Horizon 21 located at corner 218 Blue Mountain Street, Coquitlam, BC

Wednesday, November 11th, 2020

Horizon 21 brings vibrant condo residences to sought-after West Coquitlam

Buzzbuzz Staff
Livabl

A new collection of contemporary residences offers more space for more value in an unbeatable location that easily connects residents to the best offerings of West Coquitlam.

Horizon 21 consists of 150 stunning condominiums and townhomes located in the historic district of Maillardville, Coquitlam. Developed by Centred Developments, this 21-storey tower is perched on the hillside, offering stunning views and unrivaled connectedness across Burquitlam and the Tri-Cities. Interest in these spacious units is growing at a feverish rate and they are selling fast.

From now until November 22nd, 2020, buyers can score more space and greater value with Horizon 21’s exclusive promotion on their featured two-bedroom floorplans. With the purchase of a Plan A or K suite you will receive a 3 percent discount, which is equivalent to up to $25,000 off, and a second parking stall for just $1. With working from home becoming more prevalent, these plans offer functional and livable layouts that easily allow you to maintain a work-life balance.

Award-winning DA Architects + Planners harnesses contemporary materials and design elements to create this boutique tower. Located on Blue Mountain Street in a quaint, tree-lined neighbourhood, Horizon 21 caters convenient retail and office space on the ground floor, plus stunning 270-degree views of Fraser Valley, Mount Baker and the Fraser River.

Boasting desirable walkability and a host of outdoor amenities, the sought-after community of West Coquitlam is the perfect locale for Horizon 21. Within minutes, residents can discover a myriad of services, parks and restaurants. Household-name retailers like IKEA, Canadian Tire and Real Canadian Superstore are located a quick drive to the east for handy shopping. Blue Mountain Park, a vibrant community hub less than two kilometres from Horizon 21, features a network of trails, amenities and sports facilities for residents to enjoy. Horizon 21 is due south of the globally-acclaimed Simon Fraser University, in addition to local schools for all ages.

Situated at the corner of Blue Mountain Street and Lougheed Highway, just north of Highway One, Horizon 21 provides convenient transportation to Burnaby, Surrey and beyond. The Braid SkyTrain station is also just a four-minute drive away for easy access to downtown Vancouver.

 

 

These bachelor to spacious three-bedroom suites range from 401 to 1,380 square feet in size. Your living space is extended into the outdoors with the help of expansive patios, terraces and deep-set balconies — the perfect spot for sunrise yoga sessions or simply relaxing in the sun.

These exquisite residences come to life with two designer-selected colour schemes — Dusk and Dawn — that are paired with nine-foot ceilings, engineered laminate flooring, and large windows for a burst of natural light. Whip up your favourite recipes in the gourmet kitchens, where you’ll find contemporary cabinetry, ambient under-cabinet lighting and designer appliances. Modern chrome plumbing fixtures and matte marble-inspired porcelain tile flooring in the bathrooms create a serene retreat alongside quartz countertops and undermount sinks. 

Future residents won’t have to look far to find convenient amenities thanks to Horizon 21’s on-site facilities. The third-floor outdoor patio spans over 7,000 square feet and showcases south-facing views of the Fraser River. Make use of the multifunctional amenity room complete with a full kitchen, or work up a sweat in the well-equipped fitness centre.

Interested buyers are invited to learn more about this community by contacting the sales team at 604 423 4222 or sending an email to [email protected] The presentation centre is located at 218 Blue Mountain Street in Coquitlam, and is open from Saturday to Thursday between noon and 5pm.

For the latest news and updates, register today at horizon21living.com.

 

© 2020 BuzzBuzzHome Corp.

Condo investor bite the bullet despite of CMHC?s warning regarding on low down payment condo purchases

Tuesday, November 10th, 2020

Condo buyers feel the bite as CMHC’s warning on low-down payment condo purchases comes true

Ephraim Vecina
Mortgage Broker News

 Canadians who have made the minimum down payment for their condo purchases half-a-year ago are likely to have much reduced equity now, according to analysis by real estate information portal Better Dwelling.

“In April, [CMHC] warned first-time buyers about buying a condo at this time. Despite the warning, many went ahead and bought one in May,” Better Dwelling said in a new analysis of the Crown corporation’s figures.

Assuming a mortgage rate of two percent, a 25-year payment term, and benchmark prices, buyers in Toronto are “virtually underwater” as of October, Better Dwelling said.

“Across Greater Toronto, the return on investment with a minimum down payment currently stands at a loss of 112.36%,” Better Dwelling estimated. “For condos in the City of Toronto, it’s even higher at a loss of 125.09%.”

Toronto condo buyers had roughly $3,863 in equity in May (0.66% of the benchmark), which fell to a minuscule $20 in October.

Vancouver posted comparatively better numbers.

“Across [the Real Estate Board of Greater Vancouver], the return on the minimum down payment for a typical condo is a loss of 56.49%,” Better Dwelling said. “Vancouver East stands at a loss of 82.53%, and Vancouver West works out to a loss of 80.82%. While not as bad as Toronto, a similar observation can be made: city units are doing worse than suburban ones.”

Vancouver condo owners had about $23,541 of equity on a typical condo, about 3.44% of the benchmark. The figure was estimated to be $12,709 (2.16%) in Vancouver East and $17,673 (2.26% equity) in Vancouver West.

 

Copyright © 2020 Key Media

Gastown and Vancouver neighbourhood retailers glimpse a retail revival

Tuesday, November 10th, 2020

New Gastown retailers boot up a recovery

Frank O?Brien
Western Investor

Need to know. The Mortgage Group updated its Employee Policies and Procedures document earlier this year

Monday, November 9th, 2020

Is your brokerage’s code of conduct still relevant in 2020?

Clayton Jarvis
Mortgage Broker News

It’s hard to get through a day in the mortgage world without coming across certain concepts – innovation, adaptation, flexibility – four or five hundred times. It’s an industry that, despite its reputation for being old-fashioned, welcomes change as the impetus for learning, as an opportunity to improve.

Some changes – regulatory updates, market fluctuations, the odd global pandemic – require immediate action on the part of brokers and lenders if they wish to stay in business. Others, though, are far less tangible, their effects imaginable but hard to quantify.

One such change has rocked much of mainstream society in 2020: the growing realization that bias – gender, racial, or other – is a pervasive, destructive problem that must be eradicated if a country, and its people, are to meet their full potential. This particular shift in philosophy may have nothing to do with the selection of mortgage products, but it certainly speaks to a variety of consumer demand.

Broker demand, too. Mortgage professionals, like anybody else, want to work in environments where they feel respected and safe. That’s why Veronica Love, senior vice president of corporate development at TMG The Mortgage Group, says the company updated its Employee Policies and Procedures document earlier this year.

“We already had a great policy and procedures guide,” Love says, “but in January, when diversity became even more of a concern and we realized that there is still a lot of work to be done in Canada, we reviewed and updated it.”

In addition to signing off on TMG’s guidelines around ethical mortgage brokering and interactions with consumers, employees must also agree to meet the company’s standards when it comes to accepting their co-workers and treating them with respect.

“I want to ensure that our core values remain very much intact with no place for racism, sexism, or harassment at TMG,” company CEO Mark Kerzner said in a recent statement to the company’s employees.  

While Love can’t speak for other brokerages’ codes of conduct, she thinks it unlikely that all of them have been updated to reflect new priorities like inclusion and diversity.

“I would imagine that if you’re a brokerage that’s been operating for thirty years like we have, that you are still using pretty archaic policies and procedures,” she says, suggesting that broker owners review and update their codes of conduct each year to “make it more inclusive for everybody.”

Love says TMG’s new policy document refers to “making employees feel safe and empowered” and includes language that states there is no room for behaviour that demonstrates racial or gender bias.

“We made that statement very clear. We’ve actually written it down and put it into both our employee handbook and our policies and procedures,” Love says. Both new hires and long-time TMG employees have been asked to review and acknowledge the current document.

The results of having a code of conduct that explicitly encourages employees to be more respectful have so far been positive. The company’s monthly town hall meetings have become a platform for progressive, respectful discussions where TMG-ers feel comfortable expressing themselves. Love says these open forums have become an “an amazing way to stay more engaged with the agents and brokers of TMG.”

Where there are rules, there must also be consequences. Love says employees that transgress the new guidelines are dealt with swiftly. Those who make their colleagues feel uncomfortable or disrespected at company events, for example, are pulled aside and spoken to by management, sent home, and put on probation.

“If you set the standard, then I believe people think twice before disrespecting fellow colleagues,” Love says.

Obviously, TMG is not the only brokerage where inclusion and acceptance have become priorities where agent behaviour is concerned. Love gives kudos to other brokerages and to lenders who she knows have taken strong stances for respectful behaviour at their events.

Equitable Bank vice president Paul von Martels says EB’s code of conduct is “a direct reflection” of the company’s values and a means of holding its employees accountable to one another.

 

Copyright © 2020 Key Media

Vancouver housing market remains strong month in November

Monday, November 9th, 2020

Vancouver home sales, price gains set for another strong month in November

Sean MacKay
Livabl

 After a record-breaking October, the Vancouver region’s housing market is set to continue its stellar run in November as the factors underpinning its strength are showing no signs of changing.

Writing in response to the Real Estate Board of Greater Vancouver’s October data published last week, Central 1 Credit Union Deputy Chief Economist Bryan Yu said that while high unemployment and uncertainty over the pandemic persist, low mortgage rates, high savings levels and steady incomes for higher earners have ensured the region’s market remains on a tear.

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With mortgage rates not expected to meaningfully rise for months, or even years, Yu said that there are few signs of a change in trend for the market in November.

As has become increasingly common across major markets this year, detached homes and townhomes continue to substantially outperform high-rise condos on the sales volume and pricing fronts. Yu said that the former markets tightened further in October, resulting in “strong sellers’ market conditions.”

The economist did acknowledge the weakness observed in the condo market, but even here Yu sounded upbeat about a turnaround as the pandemic’s effects eventually subside.

“Relative weakness in the apartment condominium sector is expected to be temporary as borders re-open for students and substantially higher immigration targets for the coming three years which will drive both homeownership and rental demand,” Yu wrote.

The impact of 2020’s sharp drop in immigration on the future of the housing market has been a major area of concern, but the federal government’s recently announced annual immigration target increases appears to be soothing some of these worries.

While November is expected to post solid home sales figures, Yu said that activity will likely slow moving into the winter as pent-up demand is satisfied and the second wave of COVID-19 puts a damper on the market.

In a market update email last week, Dexter Realty Managing Partner Kevin Skipworth quipped that every month the end of the Vancouver market’s run is forecast, but it still has yet to materialize.

“Of course, as we go through a typical year of market cycles, November, December and January see activity slow down,” wrote Skipworth.

“While this hasn’t been a typical year, it is safe to assume we’ll see this trend playout for the next three months as we come off the highs we’ve experienced. This shouldn’t be surprising nor indicative of anything more,” he continued.

 

2020 BuzzBuzzHome Corp

Realtors 3 Common Email Blast Mistake

Thursday, November 5th, 2020

3 Common Email Mistakes Real Estate Agents Make

Jessie Beaudoin
other

56%* of Email is Opened on Mobile Devices

Working with thousands of real estate professionals, we often see a common email mistake that is causing agents to lose real estate business.
Today, over 80% of the US population has 24/7 internet access via a smartphone. The mobile trend has dramatically changed how and where consumers open and read their email.

Studies show between 54% – 56% of all email opens occur on mobile or tablets.

Mobile email open rates are growing at a rapid pace while desktop access is decreasing.
Email drip campaigns are one of the most popular ways for real estate professionals to stay top of mind with lead. Now it is critical for these emails to open on mobile.

51% of consumers have unsubscribed from a brand’s promotional emails because their emails or website didn’t display or work well on their smartphone.
– Litmus 2017 State of Email
You work hard to build your email list so make sure you are not losing subscribers because your emails don’t open display correctly.

So what are the 3 email mistakes agents are making?

Email Mistake Number One

If you notice that you are having customers unsubscribe from your real estate email drip campaigns be sure that your emails are displaying correctly.
Top real estate CRM systems like FollowUp Boss, CINC and BoomTown allow you to build custom drip campaigns but you may want to send plain text or limited HTML formatted emails to guarantee that your emails display correctly.

Email Mistake Number Two

This is so common in real estate agent email signatures.

Email signatures using images.

We see thousands of email signatures that contain an image with the agents’ contact phone number included in the image instead of plain text in the email body.

Why is this an issue?

Since most email access is on mobile and most consumers will call you from their mobile phone, you want to make it as easy as possible for them to call you. If your phone number is in an image there are a few things that happen:

• The image may not display correctly on mobile and be too small for the consumer to read.
• The phone number cannot be “clicked to call” forcing the consumer to try and remember your

phone number so they can dial it to call you.
• Friction causes frustration and images will make you seem non-tech savvy in the eyes of

millennial consumers
You can have an image in your email signature but do not include your phone number, website or any other link that a user can just click on mobile.
Make sure your phone numbers are in the body of the email and are can be clicked to dial your phone number.
This is critical because the growth in consumers are using “Click to call” on the web is exploding (think of Google searches, when is the last time you actually dialed a phone number?)

So please stop including all of your contact information in an email using an image.

Mistake Number Three

Not using a call tracking/call capture phone number in your email drip campaigns to track lead conversion. You may already be measuring your email open rates and response rates but are you measuring if people are responding to your email by calling you directly?
Inbound calls are you most valuable leads, yet most agents are not tracking what marketing campaign is actually generating those calls.

Bonus Email Lead Conversion Tip

We addressed some easily correctable email mistakes and now we’ll share an idea to help you generate more leads from email.
The data above shows you that people access their email on mobile and they click to call. You want to make it simple as possible for them to read your email and respond instantly, so how do you do that?

In the first paragraph of your email should be your offer that reinforces your email subject headline. As an example, subject line: “Home values up 18%”, your first paragraph should have a strong call to action like:
“Call me now (555) 555-5555 to learn the value of your home today”

The phone number will automatically be clickable giving your consumer a clear simple manner to respond to your offer.
•Look at the sample email on a mobile device, see how easily it is for a consumer to respond.

•Look at the sample email on a mobile device, see how easily it is for a consumer to call you directly to take you up on your offer.
One call to action which is a hyperlinked phone number that appears when the email is opened without scrolling will increase your lead conversion. Fix the most common mistakes, use call tracking and remove contact friction to increase your response rate today.

@2020BREAKTHROUGHBROKER