Archive for May, 2013

The Summit House at Morgan Crossing last chance opportunities

Thursday, May 16th, 2013

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Competition Bureau appeals TREB decision

Wednesday, May 15th, 2013

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The Competition Bureau has appealed a ruling by the Competition Tribunal that dismissed the bureau’s complaint against the Toronto Real Estate Board (TREB).

“The bureau believes that the tribunal’s ruling was based on an overly narrow interpretation of section 79 of the Competition Act – the ‘abuse of dominance’ provision,” says the Competition Bureau in a news release. “The tribunal ruled that TREB, as an incorporated trade association, does not compete with its own members in the real estate brokerage market and therefore cannot be found to have contravened the abuse of dominance provision,” says the bureau.

“Allowing the tribunal’s finding to stand could leave a significant loophole in the application of the Competition Act,” says interim commissioner of competition John Pecman in the release. “While most trade associations comply with the Competition Act, we are concerned that, if the tribunal’s decision is left to stand, trade associations may be tempted to develop rules aimed at preventing or eliminating potential new forms of competition.”

Pecman says: “We believe that the Competition Tribunal erred in dismissing our application and in not ruling on the facts of the case. It is our view that TREB’s anti-competitive behaviour continues to restrict potential homebuyers and sellers from taking advantage of a greater range of service and pricing options when making one of the most significant financial transactions of their lives.”

In the appeal, the bureau is asking that the court:

– Set aside the order of the tribunal dismissing the application;

– Order that the matter be returned to the tribunal “for a determination of the commissioner’s application in accordance with this court’s reasons;”

– “Set aside the tribunal’s order for costs and order that costs be determined by the tribunal on it determination of the application'”

– “Order that TREB pay to the commissioner his costs of this appeal;” and

– “Grant such further and other relief to the commissioner as the court may deem just.”

REM

A year after IPO, Facebook aims to be ad colossus

Monday, May 13th, 2013

BARBARA ORTUTAY
Other

NEW YORK (AP) — It was supposed to be our IPO, the people’s public offering.

Facebook, the brainchild of a young CEO who sauntered into Wall Street meetings in a hoodie, was going to be bigger than Amazon, bigger than McDonald’s, bigger than Coca-Cola. And it was all made possible by our friendships, photos and family ties.

Then came the IPO, and it flopped. Facebook’s stock finished its first day of trading just 23 cents higher than its $38 IPO price. It hasn’t been that high since.

Even amid the hype and excitement surrounding Facebook’s May 18 stock market debut a year ago, there were looming doubts. Investors wondered whether the social network could increase advertising revenue without alienating users, especially those using smartphones and tablet computers.

The worries intensified just days before the IPO when General Motors said it would stop paying for advertisements on the site. The symbolic exit cast a shroud over Facebook that still exists. Facebook’s market value is $63 billion, some two-thirds of what it was the morning it first began trading. At around $27 per share, the company’s stock is down roughly 30 percent from its IPO price. Meanwhile, the Standard & Poor’s 500 index is up 27 percent over the same period.

Despite its disappointing stock market performance, the company has delivered strong financial results. Net income increased 7 percent to $219 million in the most recent quarter, compared with the previous year, and revenue was up 38 percent to $1.46 billion.

The world’s biggest online social network has also kept growing to 1.1 billion users. Some 665 million people check in every day to share photos, comment on news articles and play games. Millions of people around the world who don’t own a computer use Facebook, in Malawi, Malaysia and Martinique.

And much has changed at Facebook in a year. The company’s executives and engineers have quietly addressed the very doubts that dogged the company for so long. Facebook began showing mobile advertisements for the first time just after the IPO. It launched a search feature in January and unveiled a branded Facebook smartphone in April. The company also introduced ways for advertisers to gauge the effectiveness of their ads.

Even GM has returned as a paying advertiser.

Now, Facebook is looking to its next challenge: convincing big brand-name consumer companies that advertisements on a social network are as important – and as effective – as television spots.

“We aspire to have ads, to show ads that improve the content experience over time,” Facebook CEO Mark Zuckerberg told analysts recently. “And if we continue making progress on this, then one day we can get there.”

To achieve those aims, the company has rolled out tools to help advertisers target their messages more precisely than they can in print or on television. Companies can single out 18- to 24-year-old male Facebook users who are likely to buy a car in the next six months. They can target 30-year-old women who are researching Caribbean getaways.

Analytic tools like these weren’t available a year ago. But last fall Facebook hired several companies that collect and analyze data related to people’s online and offline behavior. Facebook’s advertisers can now assess whether a Crest ad you saw on Facebook likely led you to buy of a tube of toothpaste in the drugstore. The services take what Facebook knows about you and what ads you saw and combine this with the information retailers have about you and what you’ve purchased through loyalty cards and the like.

Advertisers are also making use of Facebook’s partnership with audience measurement firm Nielsen Co. Nielsen introduced a tool last fall that helps marketers discover “not only who saw their ad online and who saw their ad on TV, but also how these audiences match up,” says David Wong, vice president at product leadership at Nielsen.

Sean Bruich, Facebook’s head of measurement platforms and standards, believes the new tools are paying off.

“What we can see conclusively a year after the IPO is that ads on Facebook really do help drive people into the store and help them make purchasing decisions, help influence their purchasing decisions,” he says.

A recent Nielsen analysis found that consumers are 55 percent more likely to recall “social ads” than traditional online ads.

So powerful is Facebook’s new analytic arsenal that privacy advocates are growing concerned about the potential intrusiveness of merging consumers’ online and offline experiences.

People “are getting served ads based on things they didn’t put on Facebook and maybe wouldn’t be comfortable putting on Facebook,” says Rainey Reitman, activism director at the Electronic Frontier Foundation, a nonprofit civil-liberties firm. Facebook says mechanisms are in place to protect privacy.

“We’ve never had anything like Facebook,” Reitman says. “We’ve never had an entity that was able to collect so much information on so much of the world’s population, ever.”

Advertisers aren’t complaining.

“Anywhere that more than a billion people spend time with their friends each month is extremely valuable to us,” says Brad Ruffkess, connection strategist at Coca-Cola.

At Procter and Gamble, the world’s biggest advertiser, “we saw almost from the start that social media is the world’s largest focus group,” says Marc Pritchard, the company’s global brand building officer.

Both companies are important advertisers on Facebook and members of the company’s client council, a group of more than a dozen brands and ad agencies that have met regularly with Facebook executives since 2011 to talk about advertising and marketing on the site. Other members include Unilever, AT&T, Walmart and GroupM North America, a subsidiary of advertising agency giant WPP.

Still, some advertisers remain skeptical. Ryan Holiday, director of marketing at American Apparel, is critical of Facebook’s “sponsored stories.” These are messages from marketers that are interwoven into users’ news feeds. He says the clothing company spends less than 10 percent of its online advertising budget with Facebook.

One thing is increasingly clear: The future belongs to mobile advertising. And just a year ago, Facebook warned investors it was behind in capturing this market. In response, Facebook retrained engineers and rebuilt its mobile applications, which users complained were clunky. Now, there’s an explosion in the number of ads shoehorned in between status updates and cat photos.

“The transition to mobile happened even faster than we believed,” says Carolyn Everson, vice president of global marketing solutions at Facebook.

In the first three months of 2013, Facebook generated $375 million in revenue from mobile ads, about 30 percent of its total ad revenue. That’s impressive given that Facebook had no mobile ads at all just a year ago.

And there’s room to grow. Research firm eMarketer estimates that U.S. mobile advertising spending will grow to $7.29 billion this year, up fivefold from 2011. Facebook is expected to capture some 13 percent of the market, a distant second behind Google at nearly 55 percent, according to eMarketer. By 2015, the mobile ad market is expected to hit $16.2 billion.

Facebook’s stronger grasp of mobile advertising helped get General Motors back.

“Mobile was something GM was particularly passionate about,” says Everson, who joined Facebook two years ago from Microsoft Corp., where she headed global ad sales.

Everson says she sees Facebook as a future advertising empire. The goal is to help companies achieve so-called cross-platform marketing and target people with ads wherever they might be — in front of smartphones, tablets or TV sets.

“A lot of people might argue that TV is the first screen and mobile is the companion screen,” she says. Her take: Mobile is now the first screen. And Facebook’s hope is that advertisers will soon see it this way, too.

“Your customer is walking around with the most personal device they’ve ever had every single day, checking it 12 to, you know, more than 24 times a day depending on the market,” Everson says. “This is a mass medium.”

At the end of last year, 87 percent of Americans owned a cellphone and nearly half owned a smartphone, according to the Pew Internet & American Life Project. Worldwide, research firm Gartner puts the size of the mobile phone market at 4.4 billion, enough to give one phone to nearly two-thirds of the world’s population.

Of course, television still accounts for the biggest slice of worldwide ad spending, and nearly 96 percent of American households own a TV set. ZenithOptimedia, a forecaster owned by the ad agency Publicis Groupe SA, says television accounted for 40 percent of worldwide ad spending, compared with the Internet’s share of 18 percent. By 2015, the Internet is expected to grow its share to more than 23 percent, but largely at the expense of newspapers and magazines. TV is expected to hold steady.

“On any given day in the U.S. alone, you can reach 100 million people on mobile,” Everson says. “Those numbers are not seen across any TV or print opportunity. I think it’s going to take hold, this message.”

© 2014 Associated Press

Buyers’ insurance policy protects homeowners from price drops – with video link

Saturday, May 11th, 2013

Sandra Hermiston & Lynda Steele
Other

 Housing sales in Metro Vancouver have dropped this spring as many buyers hold off on purchasing a home for fear the prices will continue to drop.

But a new tool being offered by some real estate agents may help get the market moving again.

The Buyer Protection Plan was developed by Calgary mortgage broker Greg Williamson as a possible solution offered to buyers to help reduce their risks associated with purchasing a home.

The program allows buyers and sellers to agree on a contract that the buyer will receive a rebate if the market drops one year after the sale of the home. The seller holds back five per cent of the sale proceeds in a trust account with their lawyer and the buyer gets that money back if the price of the home goes down in the 12 months after the purchase.

For example, if you buy a Buyer Protection Plan home for $1.45 million, it would come with a five per cent money back guarantee. If the market falls five per cent in the next 12 months, then the buyer receives $72,500.

The plan uses statistics from local real estate boards to determine whether a property has lost or maintained its value. If the home drops less than five per cent, the buyer and seller share the funds held in trust proportionally.

“They pay a fair price and have an insurance policy just in case the market moves.  I think it’s an ideal scenario,” said creator Greg Williamson.

Veteran real estate agent Terry Eng, who is trying to move homes in a soft spring market, hopes the plan will set him apart from his competitors, and push skittish buyers off the fence.

“It’s to alleviate the buyer’s fear that what if prices go down. Well, you know what, you don’t have to wait and put your life on hold. You can get going now and buy your home,” said Eng.

Buyers pay $299 for the plan, which comes out of the money held in trust after the 12 month period.

The plan was launched in B.C. in January and already more than 100 realtors have signed up. The majority of those realtors signed up are in the Metro Vancouver area. More than 350 realtors across the country are promoting the program, hoping it will give the sagging real estate market a boost.

 

Watch The Video: http://bc.ctvnews.ca/buyers-insurance-policy-protects-homeowners-from-price-drops-1.1271390

Love at first sight: Boucherie Beach Cottages at the lake

Thursday, May 9th, 2013

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Fraser Valley Real Estate Market: April 2013

Thursday, May 9th, 2013

Elizabeth Wilson
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“Balanced,” “steady” and “slower than average” are how FVREB president Ron Todson describes the current real estate market in the Fraser Valley. The spring rush has been later and more subdued than usual, but home sales did increase by almost 20 per cent over March.

New listings picked up too, increasing the active inventory by over 5 per cent compared to March.

However, April’s sales, new listings and active listings are all below the levels of last year. Keep in mind, April of 2012 was the second-lowest April in 10 years for sales, and third-highest for listings. That makes April of 2013 a very sluggish market indeed.

According to Todson, “What’s different this year is that a number of external factors, such as tighter credit rules and the government’s spotlight on consumer debt have made some consumers more cautious about buying or selling a property. However, for those who need to move to a bigger or smaller home or to another community before summer hits, its business as usual because when you need a home, you need a home.”

Sales and Listings

Overall MLS® real estate sales* in April reached 1,366, and increase of 21.1 per cent over March, but down 4.8 per cent compared to the 1,435 sales in April of 2012.

Of the April 2013 sales reported, 1,203 were residential property sales. They were up 18.5 per cent from March’s home sales, but down 5.2 per cent from those of last April.

Detached houses made up the majority of the April home sales—784 houses changed hands compared to 256 attached properties and 213 condo apartments. For comparison, in the Greater Vancouver market, condo sales are almost as high as house sales: 1,064 houses sold last month compared to 1,052 condos.

New residential listings  in the Fraser Valley Real Estate Board region were down 7.3 per cent from last April: 2,454 compared to 2,645 in April of 2012. Compared to March, new listings of homes were up 10.1 per cent.

That helped boost active residential listings. They’re up 5.4 per cent compared to March, and down 2.6 per cent from last April, when listings were very high. There were 7,466 homes for sale in the Fraser Valley last month compared to 7,662 in April 2012.

Despite the slow sales, the overall sales-to-active listings ratio reached 14 per cent in April, up from 12 per cent in March. By the FVREB’s standards, that’s still well within buyer’s market territory. It would need to reach 18 per cent to hit the balanced market category.

What’s Up, What’s Down – At a Glance

 

Apr / Mar 2013

Apr 2013/ Apr 2012

Overall Home Sales

+18.5%

-5.2%

– Detached

+35.7%

-6.4%

– Townhouse

+1.6%

-6.6%

– Apartment

+13.3%

+1.4%

New Listings

+10.1

-7.3%

Active Listings

+5.4%

2.6%

The balance between listings and sales is keeping prices stable, so it’s a good time to be a buyer: enough properties to look at, not too much competition to buy, and little likelihood of a bidding war breaking out.

MLS® Benchmark Prices

Fraser Valley MLS® Benchmark Prices, % Change

 

Apr 2013

Mar 2013

Apr 2012

Detached

$547,300

+0.6%

+0.4%

Townhouse

$299,100

+0.3%

 -2.2%

Apartment

$203,900

-0.1%

+0.04%

Ron Todson says, “Depending on the market area and property type, prices are either slightly up or down based on desirability and availability of product, underscoring the importance of understanding what’s going on in your specific area, which is exactly where REALTORS® can help.”

This table can also give you an idea. It shows price movements in the MLS Home Price Index by municipality.

* FVREB’s overall sales numbers include all types of property including commercial, agricultural and industrial.

Buyers’ insurance policy protects homeowners from price drops

Wednesday, May 8th, 2013

Sandra Hermiston & Lynda Steele
Other

Housing sales in Metro Vancouver have dropped this spring as many buyers hold off on purchasing a home for fear the prices will continue to drop.

But a new tool being offered by some real estate agents may help get the market moving again.

The Buyer Protection Plan was developed by Calgary mortgage broker Greg Williamson as a possible solution offered to buyers to help reduce their risks associated with purchasing a home.

The program allows buyers and sellers to agree on a contract that the buyer will receive a rebate if the market drops one year after the sale of the home. The seller holds back five per cent of the sale proceeds in a trust account with their lawyer and the buyer gets that money back if the price of the home goes down in the 12 months after the purchase.

For example, if you buy a Buyer Protection Plan home for $1.45 million, it would come with a five per cent money back guarantee. If the market falls five per cent in the next 12 months, then the buyer receives $72,500.

The plan uses statistics from local real estate boards to determine whether a property has lost or maintained its value. If the home drops less than five per cent, the buyer and seller share the funds held in trust proportionally.

“They pay a fair price and have an insurance policy just in case the market moves.  I think it’s an ideal scenario,” said creator Greg Williamson.

Veteran real estate agent Terry Eng, who is trying to move homes in a soft spring market, hopes the plan will set him apart from his competitors, and push skittish buyers off the fence.

“It’s to alleviate the buyer’s fear that what if prices go down. Well, you know what, you don’t have to wait and put your life on hold. You can get going now and buy your home,” said Eng.

Buyers pay $299 for the plan, which comes out of the money held in trust after the 12 month period.

The plan was launched in B.C. in January and already more than 100 realtors have signed up. The majority of those realtors signed up are in the Metro Vancouver area. More than 350 realtors across the country are promoting the program, hoping it will give the sagging real estate market a boost.

See Video: http://bc.ctvnews.ca/buyers-insurance-policy-protects-homeowners-from-price-drops-1.1271390

Buying a condo as a rental investment can be good strategy

Thursday, May 2nd, 2013

Choosing the best investment options

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Englewood Courtyard an adult oriented development at 45750 Keith Wilson Road Chilliwack

Thursday, May 2nd, 2013

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Majority of British Columbians believe Property Transfer Tax needs adjustment

Wednesday, May 1st, 2013

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In a recent Ipsos Reid opinion poll, 58 per cent of respondents agreed that the Property Transfer Tax (PTT) places an unfair tax burden on home buyers relative to other segments of the population. Twenty nine per cent disagreed, and 13 per cent had no opinion on the issue.

The poll also found that 51 per cent of respondents believe the provincial government should adjust the way the PTT is calculated to reflect price changes in the housing market over time. Of the 854 respondents, 26 per cent did not believe the PTT should be adjusted to reflect inflationary trends in the housing market and 23 per cent had no opinion.

Ipsos Reid conducted the poll on behalf of the Real Estate Board of Greater Vancouver (REBGV). It was conducted online with 854 adult British Columbians responding between April 19 and 24, 2013.

“While the PTT is not top of mind in most people’s daily lives, when the time comes to purchase a home this tax becomes a significant burden for home buyers in BC to shoulder,” says Sandra Wyant, REBGV president.

The province introduced the tax 26 years ago. It was structured to add 1 per cent on the first $200,000 of the purchase price, and 2 per cent on the balance. The government of the day touted the PTT as a wealth tax, as just 5 per cent of homes in Greater Vancouver in 1987 sold for $200,000 or more. Today, the reverse holds true, with 96 per cent of homes in Greater Vancouver selling for more than $200,000. However, the tax’s structure hasn’t changed in nearly three decades.

“The PTT is structured to reflect home prices in the 1980s, not the prices home buyers pay today,” Wyant says. “The fact that it hasn’t been adjusted in 26 years is simply not fair to home buyers and the candidates in this year’s election should address this issue,” Wyant said.

The REBGV has launched a campaign to increase voter awareness of the need for government to reduce the PTT. To support this campaign, people can “like” our Facebook page at facebook.com/helpreducetheptt.

The REBGV is asking candidates if they would support increasing the one per cent threshold to $525,000 from $200,000. This would mean that on a $600,000 home, the PTT would be $6,750, instead of $10,000, saving home buyers $3,250.

The PTT generated $780 million for the provincial government in 2012. This money goes into general revenue to fund public services. It’s paid each time a property changes hands in the development process. When a developer buys raw land, the developer pays the PTT. When a builder buys lots from the developer, the builder pays the PTT. When a home buyer buys a home from the builder, the home buyer pays the PTT. Each time that home is sold, the buyer pays PTT.

To learn more about the PTT and its implications on BC home buyers, visit helpreducetheptt.ca.